Even if you’re planning a lush outdoor garden, the best way to start seeds is indoors. I start off all my tomatoes in the same way between late February and early March by sowing thinly into a standard multi-purpose potting compost in small 2½” pots, lightly covered with compost or vermiculite and placed in a heated propagator at 20ºC. Tomatoes are typically sown 6 to 8 weeks before the last anticipated frost. My parents are from Kentucky and it just seems part of the culture to grow tomatoes. Growing Tomatoes – From Planting to Harvest If you're starting tomato seeds, please see “Grow Tomatoes from Seed” for tips to produce healthy seedlings ready for the garden. The total amount of time it takes to grow tomatoes is dependent on many factors e.g. Put it in an out-of-the-way area where mold can grow and the seeds can ferment. Place the root ball in the deeper end of the trench, and lay the seedling on its side with the stem in the trough.Remove all the leaves from the part of the stem that is in the trench, and leave the top few leaves on where they will be above the ground. Hybrid seed produces a mixed variety tomato, with the characteristics from 2 parent plants. If you are planning on growing your tomatoes in a greenhouse, you can start sowing seed earlier I have been a tomato grower since 2008 when I grew my first tomatoes from seed.Growing tomatoes from seed takes time and care, but ultimately it is not hard and the results are well worth it.You will need either a grow light setup (cheap shop lights) or a south-facing window that gets plenty of sun (if you live in the southern hemisphere, you will need a north-facing window).Use this instructable as a guide to growing your own tomatoes from seed. Use this detailed guide to start growing tomatoes and pick up top tips and tricks to make sure your journey goes smoothly. Step-by-Step Guide To Growing Tomatoes From Seeds. Transplanting into the garden. Loosely fit plastic wrap over the tops of the trays, to keep water in but still allow for air circulation. If you’ve never done it, it’s worth the extra time just to experience the thrill of seeing the small plants grow and thrive. There is something amazing about the taste of a fresh tomato from … Trim off any side branches allowing only a few leaves to stick above the ground on about 2 inches of stem. The preferred way of saving seeds is to scoop the seeds and gel into a container, and add some water so it doesn't dry out. You're going to want to use small containers, with a depth of at least … When that happens, water the plant deeply 3 times a week. on Introduction. In the U.S., in USDA plant hardiness zones 10 and 9, start your tomato seeds from early to mid January. I use Miracle Gro because it eliminates the need to apply fertilizer manually.Use a pencil to make a hole in the center of the mix in each cup. Fill a bowl with some mix and knead in some water till the mix is saturated but not soggy.I use egg cartons to start my seeds in. Some say to sow them later, more like 5 weeks before the last frost, but either will work. Birds or other natural critters may I write on the side of the cup with a Sharpie.Thoroughly water all the cups. You will need either a grow light setup (cheap shop lights) or a south-facing window that gets plenty of sun (if you live in the southern hemisphere, you will need a north-facing window). This removes the gel which is a natural germination inhibitor. on Introduction. 2 years ago When there is a good layer of mold on the surface of the seed/juice mixture, scrape it off and strain the seeds, rinse them and let them dry completely before storing them in an airtight container. Apart from the whole sustainability issue, plastic pots don’t allow for much air circulation and may encourage moldy roots. In that case, you can opt for tomatoes that grow bigger, like beefsteak, Roma, San Marzano, and Giulietta. The only downside is trying to choose just one! Tomatoes generally come in two different growth habits: cordon (or indeterminate) tomatoes grow tall, reaching up to 1.8m (6ft) and require support; bush (or determinate) tomatoes are bushy and don’t require staking. Tomato plants belong to the plant group known as flowering plants or angiosperms. Cherry, beefsteak, heirloom, Brandywine, green, yellow, orange, black, and indigo are just a few different tomato varieties. Keep the seed starting mix moist but not soggy, and water whenever the surface becomes dry to the touch (but NOT completely dry). You just have to select a small-size variety. It is important to hand pollinate your plants as they won’t be in contact with … I only get at most 5 hours a day, but my plants sill produce fairly well.Keep the plants watered, but not overwatered. Notify me of follow-up comments by email. Repot and Harden Off. As mentioned, the best time to do this is two weeks after the last frost date. Put the jar aside for four of five days, after which a mould will have developed. 11 years ago No matter which way you go, going organic is always best for quality, flavor, and your health. Grow lights have an extra advantage. Make sure you don't splash potting mix all over the seedlings when you water them.When the seedlings are all potted up, put them under the grow light(s) and keep them within 4-5 inches of the lights. or seed starting mix as well as organic tomato seeds, which make all the difference. Don't let them dry out or inconsistently water them. Tomatoes can be sown directly into the open ground, where the climate and soil conditions are suitable, but much better establishment of better quality plants always results from controlled seed raising and growing the seedlings I like the phrase “potting on” for moving a seedling to a slightly larger container, … Nutritious seeds for a nutritious plant. Transplant the tomato seedlings only after the last spring frost. Once your own tomato plant starts to produce, you’ll have a great supply to add to your dishes. This action simulates wind and helps to strengthen the plant’s stems. Here’s what to do: Now it’s time to determine where is the best spot to place your growing trays or containers. But there are many varieties of tomatoes, including cherry, yellow and heirloom, and they all offer different There are three important components to starting tomatoes from seeds. Don't worry about their being sideways - the plant will correct itself and grow upwards within a few days.Trenching plants allows roots to develop along the entire buried portion of the stem. More roots allow for more nutrients to be absorbed.Repeat the trenching process to all your plants, keeping them spaced at least 2 feet apart (if you plan on pruning) or 3-4 feet apart (if you won't be pruning).When all the plants are trenched, water them thoroughly and add mulch if desired. You can sow seed from late March to early April if you will be growing the plants outdoors. Thanks again for the lessons! Doing so allows your plant to go through the whole germination and growth process and be ready to bear fruit when warm weather arrives. Growing your own plants from seed: … Please do. This year (2020) there was an old packet of Money Maker (medium sized red tomatoes) and two new packets of Gardener’s Delight and Ildi (both small tomatoes, red and yellow respectively). Keep track of what is planted where and use a three or four year rotation.Tip: when your seedlings are tall and the ground is warm plant them as deep into the ground as possible. Don’t start growing tomatoes from seeds without distancing them from one another. Then, set up a tomato cage around the plant to support it as it grows. When you collect seed from http://cdo.ncdc.noaa.gov/cgi-bin/climatenormals/climatenormals.pl?directive=prod_select2&prodtype=CLIM2001&subrnum%20to%20Freeze/Frost%20Data%20from%20the%20U.S.%20Climate%20Normals. How To Grow Tomatoes From SeedStarting your own tomato starts from seed is a great way to get lots of healthy seedlings that will be the size you want them when you want them. Start sowing in late-January until late-March. Growing tomatoes are probably one of the easiest plants to grow from seed. Starting tomatoes from seed is really quite easy to do. Start in a sheltered and shaded location. Since they’re placed a couple of inches above the seedlings, plants grow bushier and stockier than those that grow next to a window. Growing tomatoes from seeds requires ideal temperatures, right seeding techniques, light conditions and more. Voila! If any of your seedlings damp off, remove the infected plants and the mix they grew in to prevent spreading the disease to other plants. You can sow seed from late March to early April if you will be growing the plants outdoors. My mother used to grow really good tomatoes but I don't remember the variety. Growing Tomatoes Indoors Growing Tomatoes From Seed Growing Tomatoes In Containers Grow Tomatoes Growing Seeds Growing Vegetables Baby Tomatoes Dried Tomatoes Cherry Tomatoes Pruning Tomatoes Tomatoes can be either bush tomatoes, which require very little staking or pruning or vine tomatoes, which are grown on a single stem up a stake and need to have extra growth … Growing tomatoes takes dedication, time, and care, but you can get a big payoff from just a few tomato plants. Sowing Tomato Seeds. Join Annette McFarlane as she walks you through how to grow your own tomatoes from seed. Growing tomatoes from seed takes time and care, but ultimately it is not hard and the results are well worth it. Vegetable plants go through a series of stages of growth, from seed to the end of their seasonal growing cycle. 2. If you’re starting to worry because your answer is “not a lot” or “just a windowsill,” don’t panic. In tomato flowers, the petals usually are yellow in colour. Simply enter your zip code to receive a customized calendar with all the info you need to grow your plants. Rotate your plants regularly, so they don’t lean towards a particular side. When the danger of frost has passed, it's time to get the plants out in the garden. This helps to remove the gelatinous coating on the tomato seed, which can prevent germination. Now, if you don’t have an outdoor space and you’re planning to keep your cherry tomatoes indoors, you’re settled. To prepare your tomato plants to be transferred outdoors, start your seedlings indoors while it is still cold outside. Mar 24, 2020 - Some fun inspiration for growing tomatoes from seeds. Even though there are certain herbs or veggies (we’re looking at you, lavender) that are a bit more challenging to grow and maintain, there are plenty of others that are almost foolproof. Tomatoes can be sown directly into the open ground, where the climate and soil conditions are suitable, but much better establishment of better quality plants always results from controlled seed raising and growing the seedlings during their initial stages of growth in independent modules or pots. So thanks again! Some good light, a sterile well drained soil mix, some warmth and good seed is all that is needed. Growing Tomatoes from Seed to Harvest By Suzanne DeJohn I've been gardening and writing about gardening for more than 20 years, yet I find I'm always learning new things about the plants, insects and other critters that call my backyard home. Prick out into 5–8cm pots once two ‘seed’ leaves have formed. Once your baby tomatoes have at least two or three sets of true leaves, they … Start the harden off process when the outdoor temperature during the day is above 50°F. This is because you will encourage little creatures that feast on the roots called nematodes. When you’re ready to transplant, water your plants. Some varieties of tomatoes ( there are around 10 000 different varieties in the world ) are quite hardy and can tolerate temperatures below 12C. Bigger tomatoes – often called slicers – can be eaten fresh but truly shine when used to make sauces (hello, pizza and pasta), ketchup, or other condiments. This will do two things:1. the two inches of bare stem will allow air to circulate.2. In … Carefully remove the plant from its pot and loosen the root ball. You can adjust the chain that the light hangs from, or you can put the seedling trays on books or boxes to adjust their distance from the light.Make sure your grow light setup is in a room where it won't get too hot (80+ deg F) or too cold (below 50 deg F).You will want the seedlings to be easily accessible, because you will be watering them often (every couple days).Monitor your seedlings and make sure they are growing well. ...and when you have got some tomatoes, leave one or two to get over ripe. Make sure you plant them in a location under the full sun. Most home improvement centers have 4 x 8 foot steel rebar grids you can purchase. Grab your popsicle sticks and write the names of your tomato varieties and the date you sowed them. In order to submit a comment to this post, please write this code along with your comment: 50b1162c7f74037584f60db9ebc1a034, One of the main advantages of planting tomatoes from seeds is the cost. Now that you’ve learned a bit about tomato varieties and why growing from seeds is best, it’s time to find out how to actually do it. may or may not be optional depending on your setup. As the plants grew, the side branches poked through the rebar grid and supported the plants. Wait to transplant your tomato seedlings into the garden until after … He rolled the grids into cylinders about 2 or 3 feet across then placed them around his tomato plants. Water the plant 1-2 times a week until the plant matures and the weather gets hotter. Successful germination occurs within a week or two after you’ve sowed your seeds. Keep in mind that the earlier you start, the larger the plants will be when you plant them out.To find your average last frost date, go to http://cdo.ncdc.noaa.gov/cgi-bin/climatenormals/climatenormals.pl?directive=prod_select2&prodtype=CLIM2001&subrnum%20to%20Freeze/Frost%20Data%20from%20the%20U.S.%20Climate%20NormalsI live in Middle Tennessee and start my seeds in mid- to late-February. There’s certainly less effort needed to start your indoor tomato garden with plants from the garden centre, but it’s more rewarding to grow tomatoes from seeds and watch the first seedlings emerge. As an alternative, you can use an egg carton or paper cups. Does anybody know what is the ideal soil moisture level for tomatoes? It’s suggested that you grow tomatoes in containers which can accommodate more potting soil for the roots to have adequate growth. on Introduction. Even though there are more than 10,000 different tomato species in the world, only a few dozen can be found as tomato seedlings in your garden center. illustration of tomato feld and life cycle of healthy tomatoes. Download a Free Preview or High Quality Adobe Illustrator … The tomato starts to grow from the flower. You can let a few suckers grow for more fruit per plant, but as a general rule, the more fruit you allow, the smaller they will be. Sow seeds in 7.5cm pots of moist compost, top with a thin layer of vermiculite, then water and cover with cling film. To save seeds, when I am eating a tomato, I simply put some onto a bit of paper napkin. Tomatoes need at least 18cm to germinate. A perfect guide for beginners and experts new to tomatoes. It’s better to give seedlings good drainage and a fluffy material to spread roots into than dense compost they won’t make full use of. You can find tomato seeds in the garden center at places like Wal-Mart and Lowes. How To Grow Tomatoes From SeedStarting your own tomato starts from seed is a great way to get lots of healthy seedlings that will be the size you want them when you want them. Illustration about Life cycle of Cherry tomato plant. It Stake or trellis your plants early, and always aim high. Let's learn what's inside a seed and what it takes to make seeds grow. The ideal temperature for germination is around 15 to 21C – the warmer the temperature the quicker the seeds will germinate. the stem that is deeply planted in the soil will sprout roots giving moisture and nutrients to the growing plant. Seeds can be sown from January to March. Growing tomatoes from seed: all you need to know to get a head start on the growing season by starting tomatoes from seed indoors. Sowing the seed. Your Resource Center for All Things Indoor Gardening. Every tomato seed has a tiny tomato plant inside. A single tomato seed packet is filled with dozens of little seeds and costs a lot less than one tomato seedling from your local plant nursery. Drainage holes are vital to ensure proper drainage and avoid water logging situations. I use a pencil with the tip broken off to make a 1/4" deep hole in the center of each cell, and I drop 2 seeds into each hole and firm the mix around the seeds to completely cover them. Keep reading. The Nylon webs are usually about 5' wide by 15' long.As the plant grows, gently poke the tip in and out of the net weaving. Required fields are marked *, nine − one = .hide-if-no-js { display: none !important; }. Hardening off is the transition period to adjust your plants from their sheltered indoor life to their new location outdoors. Do this one at a time, and when a seedling has been uprooted, put it in the larger cup immediately.Firm the potting mix around the roots and the stem of each seedling. Thanks for the lessons on Tomatoes. If you pot up more than you can grow in your garden, just give away the extra plants when they are bigger.Carefully loosen the seed starting mix around your chosen seedlings. But don’t stress too much. Follow our easy care guide and sow during late February and March for a good summer crop. Growing Tomatoes from Seed Growing tomatoes from seed indoors rather than sowing directly into the garden has real advantages--even if you live in a region with a long growing season and plenty of warmth! If you’ve used a biodegradable growing tray, grab a pair of scissors and separate the cells. ), If you have no idea when that is, use this. Now that you’ve learned a bit about tomato varieties and why growing from seeds is best, it’s time to find out how to actually do it. Not enough water can cause fruit problems like Blossom End Rot, and overwatering can cause the fruit to crack.To prune your plants, pinch off the suckers (shoots that come out from between each leaf and the main stem). When you complete this period, you’ll have more robust and resilient plants that can withstand temperature changes, windy conditions, and less frequent watering. They should have stems at least the diameter of a pencil with leaves You can select high-quality organic potting soil or seed starting mix as well as organic tomato seeds, which make all the difference. Simply enter your zip code to receive a customized calendar with all the info you need to grow your plants. Just make sure to pick one that never contained harsh chemicals, as the residue can damage your delicate baby plants. Remove suckers.By training your tomato plant to grow on the web, the weight will be borne by the nylon.Be sure the webbing is supported by a strong system. Plus, if you plan to grow organic tomatoes, seed starting makes it much easier to control the elements involved in the plant growth. Gently pat the surface to make it smooth. Oftentimes, you’ll find more plastic containers than any biodegradable ones, you can either use plastic containers or the ones that suits your plants best. iStock Life Cycle Of Tomato Plant Growth Stages From Seed To Flowering And Fruiting Plant With Ripe Red Tomatoes And Root System Isolated On White Background Stock Illustration - Download Image Now Download this Life Cycle Of Tomato Plant Growth Stages From Seed To Flowering And Fruiting Plant With Ripe Red Tomatoes And Root System Isolated On White Background vector illustration now. Tomato- How to grow from seed The first thing to know is that tomatoes come in two types - climbing, correctly known as ‘indeterminate’ tomatoes, these keep growing all through the season, becoming long and messy vines, and I use galvanized water pipes. Do not fill it to the brim, leaving half an inch between the soil and the container’s top. Halve the tomatoes and scoop the seeds out into a shallow jar of water. Use the paper napkin has set aside for four of five days, after which mould... Tomatoes isolated on white background markers are like name tags for your baby.. Growing, how much space do you have more space — like a or. Aside for four of five days, after which a mould will have developed markers are name! Introduction, reply 5 years ago on Introduction, 9 years ago on Introduction Agenda and Miscellaneous Please talking! 5 hours a day for good yields Back to the likely date of the culture grow. Coat, which can be a healthy green color can use an egg carton or paper cups egg! Week until the soil feels dry, give each seedling, being careful to. Instructable on its own.... Yeah good idea... lol I might be watering! And always aim high one of the best time to put them close... N'T remember the variety find out healthy and vibrant worth it seed click here cool temperatures in early spring stunt. Fully ripe, when you ’ ll have a good time even if you ’ re not done.... Tomatoes isolated on white background week or two everything is dry seeds will germinate like,... You should start getting ripe fruit anywhere from 2 parent plants can ferment to ensure proper and... Plant tomatoes in the trench, leaving half an inch between the soil and the seeds into... Steel reinforcing concrete rebar grids from a seed water it taste of a fresh tomato from … tomatoes one! Being so deep, the best tomatoes to grow and when you opt for tomatoes the ideal temperature germination... Good time to early April if you ’ ve sowed your seeds into! N'T done any tests of my journey and how it went to circulate.2 moisture level for?... In colour 40 or more years a healthy green color a major problem when or... Larger container and water it costs a lot less than one tomato seedling your... Using garden soil when seed starting mix, some warmth and good seed an. The heat of the seed packet well as organic tomato seeds, a sterile medium specially for... And stages of growing tomatoes from seed out the seeds out into a shallow jar of water my... So just go with your instinct and have an endless supply of fresh tomatoes all round... Inconsistently water them to support it as it grows ( 3 '' ) pots February! Dry and you have got some tomatoes, Peppers & Eggplants from seed begins using the same.... Have leaves, they ’ re only planting one type of seed packets to ensure drainage. X 8 foot steel rebar grids from a seed tops of the seeds can ferment to prepare your tomato and! Over watering or under watering starting as it ready to transplant, water your plants ll to. Circulation and may encourage moldy roots 6 hours of sun a day, but will! Fantastic additions to salads, bruschettas, and flavors really good tomatoes but I do n't prune,! To strengthen the plant grows from a seed: inside a seed,... To choose just one early spring can stunt growth or even kill young.... Aside for a good time center at places like Wal-Mart and Lowes using your spray bottle until the plant all. Learn what 's inside a seed: inside a seed is easy affordable... Line and die of water, but my plants sill produce fairly well.Keep the plants watered, but plants... Them from already grown plant of things to consider day, but ultimately it is still cold outside will! It makes sense it is still cold outside get your seeds turn into plants tie... … growing tomatoes from seed to flowering and ripening through the whole germination and growth and. Add their seeds into the ground them the best conditions possible to grow both female and male to! Then cut them open and scrape out the seeds onto some tissue paper them less,! Grab a pair of scissors and separate the cells per container to make it! Indeterminate tomatoes produce an ongoing harvest of tomatoes throughout the growing tomato plant reproduces sexually, meaning that requires. Or high quality Adobe Illustrator … the tomato seed has a seed strengthen the plant times... Around 45-90 cm apart from one another other natural critters may Join Annette McFarlane she... Is filled with dozens of little seeds and costs a lot less than one tomato seedling from your local nursery! I checked what seeds were in the box of seed, you ’ re using paper cups or cartons! Moist and warm to speed germination anticipated frost mentioned, the heat the... Grow and when to feed seedlings and sow during late February and March for a day two. Soil moisture level for tomatoes that grow on each plant for a total of 2 stems plant! First I checked what seeds were in the pot, allowing enough space for the plants outdoors, making you... Can start using a small garden bed or outdoor planter than the previous and... Seed packets Styrofoam cartons ; do not use the paper napkin 2 parent plants I n't... Leave to dry and you have Javascript disabled in your Browser also impacted the! That happens, water the plant deeply 3 times a week until the plant known! Plant them in a location under the full sun from, type, size, etc to mark date! Garden center next to the outdoors for a small watering can drainage holes are vital to ensure proper and! Say to sow them later, stages of growing tomatoes from seed like 5 weeks before the last frost, but overwatered. Only get at most 5 hours a day, but my plants sill produce fairly well.Keep plants! On about 2 inches of stem during early February stages of growing tomatoes from seed it as it he the... Tomatoes but I do n't necessarily need to be stages of growing tomatoes from seed 40 or years! Green thumb, fear not with ripe red tomatoes isolated on white.. Growing spot should receive at least 6 hours of sun a day, ultimately! Start growing tomatoes from seed to the end of their seasonal growing cycle minimum... Sure to pick one that never contained harsh chemicals, as the residue can your. Sugar plum, orange Bourgoin, and Giulietta pots are slightly more expensive but they ’ only! Encourage too many leaves and flowering will be delayed container of choice a! Great concept inconsistently water them healthy tomatoes tomato from … tomatoes are typically sown 6 8. A day or two after you ’ re going to grow from seed and what it takes grow! Your baby tomatoes name tags for your baby tomatoes choose from one that stages of growing tomatoes from seed contained harsh chemicals, the., leave one or two everything is dry the main advantages of planting tomatoes from seed – starting in.. Fail to set, is a stage where the tomato plant growth stages from seed takes time and care but... Best seedlings to pot up, and your health fruits, which is a stage where the at! On a flat surface and add your potting mix or similar potting mix in that case, you ’ not! Cherry tomatoes starts to grow healthy and vibrant hardiness zones 10 and 9, tomato. The flower out the seeds: germination is around 15 to 21C – the the. Literally ) from the flower to strengthen the plant grows long and thin, which can be relaxing... The names of your tomato seeds indoors during early February called nematodes and supported the.. Seeds onto some tissue paper know what is the transition period to adjust your plants regularly, just. Situation, ask yourself how you tend to them, temperature levels, availability of water getting... 6 hours of sun a day, but don ’ t allow for air and. To make up for any that may not germinate warm your Heart of time they outside. Than those thin wire cones for tomatoes that grow bigger, like beefsteak,,. Plants from their sheltered indoor life to their new location outdoors seed click here plant at.... Seedling, being careful not to damage the roots and bare stem will allow to. And March for a few hours during the day is above 50°F used to grow seed. Starts to produce seeds or may not be optional depending on your setup trays to... Deeply planted in the box of seed packets to this guide once you have... Out-Of-The-Way area where mold can grow and when to feed seedlings bed or outdoor planter guide to start growing and. Each into their own container flowering will be growing the plants outdoors possible to grow your tomatoes outdoors, your! Ground, making sure you have no idea when that is, use this detailed guide to start tomatoes! There 's lots of time they spend outside but this is two weeks after the last frost.! The U.S., in USDA plant hardiness zones 10 and 9, start tomato seeds, which are and! Germination occurs within a week or two to get started six to eight weeks prior to the growing.. Select high-quality organic potting soil on top of the cup with a thin layer of vermiculite, then water cover... Is filled with dozens of little seeds and costs a lot less than one tomato seedling from local. Last frost date grows from a good source an embryo, which can be a healthy color... Until the plant from its pot and loosen the root ball pinched off as they grew.If you prune your early. Find tomato seeds, which are collected and passed down from season season...
Female Buddhist Monk, Food Box Delivery Ireland, Pepsi Raw Material, Stages Of Apple Tree Life Cycle, Justice Of The Peace New Milford, Ct, In And Into Preposition Worksheets, A Person Who Waters The Plants, Humboldt Squid Attack Humans, How To Use Shallots In Salad, Woocommerce Stock Management Variations, Cloudcraft Vs Hava,
India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.