I put the leaves back on the patch. (It's worth it, we promise!). These radish recipes celebrate the most underrated root of them all. This salad's a no-brainer. Serving Bowl with Lid, or a 1/2-pint wide mouth Mason jar; Creamy Homemade Horseradish Recipe – Instructions In a bowl, mix fermented horseradish root, sour cream, lemon juice, and chives. The result: warm, crisp-tender radishes with delightfully bitter greens, which he finishes with butter and lemon. Katherine Anderson uses radishes from her family's Oxbow Farm for this simple salad, including the Easter egg and French breakfast varieties. Here's what to do: … … Brining makes all the difference when making tonkatsu, even if it’s just for a few hours. With just a tablespoon here and there, horseradish can transform traditional recipes such as slaw, deviled eggs, and vinaigrettes. Take a 6” section of the shaved root and chop it into small chunks. Mine took a total of 1 1/2 cups of water but yours will vary depending on the moisture content of your horseradish root. Looking to amp up your beef stew but unsure where to start? In a saucepan, combine sugar, salt and vinegar. She loves to add chopped sugar snap peas to the bowl when they're in season, for a sweet crunch. We found that the best thing to peel the root with was a potato peeler. Mix with a … Radish recipes. The fermentation process takes a few days but you don’t have to do much and you end up with a healthy snack for the whole family. Black radish, carrot and chickweed salad (Photo: Miriam Kresh) The other half of the radish, I cut into matchsticks and combined with a grated carrot and a vinaigrette dressing for a robust slaw (pictured right). Corn chips, Fritos, or even kettle-style potato chips would be excellent understudies. **Add … Mine took a total of 1 1/2 cups of water but yours will vary depending on the moisture content of your horseradish root. To revisit this article, select My Account, then View saved stories. TBH, you can sub in any raw veg, oil, or cheese you feel like. Cut off the top of the plant. A colorful, stunning (and dead simple) salad made with a farmers’ market bounty of different radishes. I also tried a few black radish chips. Recipes you want to make. Bring to a boil over medium high heat, stirring often until sugar and salt are dissolved. this link is to an external site that may or may not meet accessibility guidelines. All rights reserved. This is how you kick off a heavy winter meal: mortadella, endive, cauliflower, carrots, radishes, olives, and more. Radish Toasts. Like the one you make with the packet of soup mix, but with no weird chemicals and 1,000 percent tastier. It’s equally as delicious served warm for dinner as it is eaten cold for lunch the next day. Add as much freshly-ground black pepper to this as you'd like. This DIY furikake is just five ingredients … The herbed yogurt in this dish from Portland, Oregon chef Joshua McFadden is our new summer staple. © John Kernick, Credit: You want them to stay crunchy! The thing that makes this satisfying, spicy-tangy salad so great? Allrecipes has more than 100 trusted radish recipes complete with ratings, reviews and cooking tips. From vibrant watermelon to spicy black Spanish, there’s something for everyone. See recipe. https://www.greatbritishchefs.com/ingredients/radish-recipes Use this guide to pesto ’em!) © Michael Turek, Credit: 2 ratings 5.0 out of 5 star rating. Start Slideshow 1 of 17 This recipe is from Riel in Houston, TX. This recipe, from chef Yia Vang, is packed with crunchy radishes and tossed with a creamy-umami dressing. Radishes With Crème Fraîche and Furikake. Allrecipes has more than 100 trusted radish recipes complete with ratings, reviews and cooking tips. Transfer to jar: Using a rubber spatula, carefully transfer the grated horseradish to a jar. In this post, I am going to share a fermented radish recipe with you.This is a very easy way to preserve some of your radishes. This type of daikon takes up to 70 days to grow to a foot long. Credit: John Cullen, Credit: If you're picnicking, make the rice before you leave and pack the vinaigrette in a little jar on the side. Potatoes can take a lot of salt. The thinly sliced oranges layered under this halibut from chef Eli Dahlin play double duty in the recipe: They add a floral, citrusy aroma to the fish, as well as prevent it from sticking to the pan during baking. https://sodelicious.recipes/in-the-kitchen/cooking-with-black-radish This helps refresh the palate between bites. Bring to a boil over medium high heat, stirring often until sugar and salt are dissolved. Don’t let the carrots and radishes hang out in the vinegar for too long. Creamy Homemade Horseradish Sauce is made with horseradish root, sour cream, and vinegar. Slice the root as thinly as possible, or put halves in your food processor. Rule for straightforward summer grilling: Pair rich, smoky charred meats with crisp, acidic vegetables. Wash the root in clear water, scrubbing it with a scracher or scrub brush. Here, he turns them into a colorful, spicy salad, served on top of a divine custard that's really a savory panna cotta. Horseradish is a great way to add spice and flavor without adding extra calories. If you slice the radishes ahead of time, keep them in a bowl of ice water, which makes them extra cold and crispy. You're going to want to make a double or triple batch of the umami-rich dashi to freeze for later. Cooking advice that works. That said, horseradish sauce, made with prepared horseradi… When you have some herbs threatening to go past their prime in the crisper drawer, preserve them by making herb butter, which just happens to be an excellent landing pad for a perfectly fried egg. One of the simplest radish recipes? Luscious slow-roasted duck confit with crispy duck skin chicharrones are the star of Rick Martinez’s extremely extra carnitas. When adding the … Simmered Daikon Radish Recipe. With dad’s German heritage, no wonder there was always a jar of it in the house. The salad is crunchy like a slaw, but infinitely lighter and brighter. It will keep … Place daikon radishes in a baking pan or slow cooker with carrots, onions, garlic, low-sodium seasonings, low-sodium vegetable broth, lean meat and all of your favorite vegetables. Grate horseradish, cover with white vinegar, add a little sugar, store in glass jars in'fridge. Ad Choices. Add horseradish and return to a boil, keeping horseradish immersed in liquid; remove from heat. Find 19 radish recipes from Martha Stewart, including radish butter, radish tea sandwiches, glazed radishes, quick pickled radishes, and more. https://www.meghantelpner.com/blog/109-things-to-do-with-horseradish © Con Poulos, Credit: I love peppery radishes with cooling yogurt—so good on grilled chicken or fish. Creamed horseradish: mix together 1 cup sour cream or Greek yogurt with 2 tablespoons prepared horseradish, 2 tablespoons mayonnaise, salt, and pepper to … © JOHN KERNICK, Credit: Here comes my absolute favorite radish salad. I grew up with horseradish, sometimes called “German mustard”, as a common accompaniment to steak and pork dishes. These zesty pickled radishes make a great accompaniment to rich pâté or rillettes. Photo by Alex Lau, food styling by Rebecca Jurkevich, prop styling by Kalen Kaminski, Photo by Laura Murray, food styling by Rebecca Jurkevich, Photographs by Laura Murray, food styling by Rose Daniels and Yia Vang, Photo by Alex Lau, Food Styling by Susie Theodorou, Prop Styling by Aneta Florczyk, Photo by Laura Murray, FOOD STYLING BY CHRISTINA CHAEY, Photo by Alex Lau, food styling by Susie Theodorou, prop styling by Elizabeth Jaime, Photo by Emma Fishman, Food Styling by Pearl Jones, Photo by Chelsie Craig, food styling by Kat Boytsova, Photo by Alex Lau, Food Styling by Rebecca Jurkevich, Photo by Chelsie Craig, food styling by Jennifer Ophir, Photo by Alex Lau, Food Styling by Molly Baz, Prop Styling by Emily Eisen, Photo by Alex Lau, Food Styling by Rebecca Jurkevich, Prop Styling by Kalen Kaminsky, Photo by Alex Lau, food styling by Sue Li, prop styling by Elizabeth Jaime, Photo by Chelsie Craig, Food Styling by Kate Buckens, Photo by Laura Murray, styling by Judy Mancini, Photo by Michael Graydon + Nikole Herriott, food styling by Rebecca Jurkevich, prop styling by Amy Wilson, Photo by Alex Lau, Food Styling by Rebecca Jurkevich, Prop Styling by Emily Eisen, Duck Carnitas Tacos With Radish Escabèche, Steak Salad With Harissa Potatoes and Crunchy Radishes, Spring Chicken Salad with Smashed Green Beans, Brothy Noodle Bowl with Mushrooms and Chiles, Shaved Radish Salad with Walnuts and Mint, Miso- and Mayo-Marinated Short Ribs with Spicy Sauce, Spicy Marinated Vegetables and Sardines on Toast, Watercress Salad with Radishes, Apples, and Lemon, Pork Chops with Radishes and Charred Scallions, Duck Breast with Mustard Greens, Turnips, and Radishes, Flatbread with Smoked Trout, Radishes, and Herbs, Fried Egg on Toast with Salted Herb Butter and Radishes, Herby Black Rice Salad with Radishes and Ricotta Salata, Smashed Cucumbers and Radishes in Yogurt Sauce, Spinach, Roasted Radish, and Herb Frittata, Strip Steak with Lemony Yogurt and Radishes, Treviso and Radish Salad with Walnut–Anchovy Dressing, Vinegar-Marinated Chicken with Buttered Greens and Radishes. You can make the dough, you can buy the dough, or you can simply assemble these same toppings on slices of toasted country-style bread. Radish recipes deserve a place in your heart—and not just because they have rad in their name. Once mixed add the lid to the bowl, and allow the sauce to rest refrigerated for 2 hours prior to serving. The texture of the root is crisp and crunchy like a carrot and its flavour is hot and peppery. Alison Carroll, who developed this recipe, relies almost entirely on dry pantry staples to build depth of flavor in this superfood broth. They’re best paired with fatty cuts of meat but also good to munch on by themselves. https://www.seriouseats.com/2015/07/how-to-prepare-fresh-horseradish.html I posted this recipe on Instagram a awhile back, with the intention of putting together a whole roasted root veggie post for the blog. 1. Instructions In a 1-quart saucepot combine the water, vinegar, salt, sugar, coriander seed, garlic, pickling spice, mustard seed, and crushed red pepper over high heat stirring occasionally. February 21, 2015 at 11:00 am When adding the vinegar to the grated horseradish, be careful of the pungent fumes, open a window! The recipe is incredibly versatile—any peak-season summer produce will work. Horseradish root is medium to large in size, averaging 5-20 centimeters in length and 2-5 centimeters in diameter, and has a slender, cylindrical, and tapered shape with one bulbous end. Double the batch of spicy radish pickles from this raw shrimp recipe and use to top sticky ribs, grilled chicken, and fried rice. ¾ lb / 2 cups) 250 ml white vinegar (5% strength or higher) ½ teaspoon salt (OR non-bitter, non-clouding salt sub) Even though they’re cooked in seasoned liquid, they might need a little more when you toss the dish together. If you want some specific ideas on how to use it, the easiest and most obvious is simply where you'd serve horseradish otherwise: alongside roasted beef like a prime rib. A little Champagne vinegar in the dressing adds punchy flavor to these super easy steaks by F&W’s Justin Chapple. Spicy, vibrant watermelon radishes need little more than lemon and herbs to make magic with salty burrata. To help protect the surface from mold since it directly touches the air, mix a topping brine with 1/2t salt and 1/2c water. Use any other kind of radicchio in place of or in tandem with the treviso. I made this about six months ago, and it is still very good and strong. The ancient Greeks used it, so did the Hebrews — it is one of the 5 bitter herbs of the Jewish Passover. Antonis Achilleos, Credit: Gerard Craft came up with this clever recipe one year when his local farmer had an abundance of radishes. I put the peelings in a plastic bag and put it in the trash. Wheels of cucumbers and radishes are nice and all, but smashing them into ragged pieces is way more fun. From feta-and-radish toasts to watermelon radishes with chèvre, nori, and smoked salt, these recipes feature radishes in every which way. (Those radish tops? Wasabi is a variation of horseradish and is made nearly the same way. These adobo-marinated steak and radish wraps have a delightful garnish: Corn nuts. Our 22 Best Crock Pot and Slow-Cooker Recipes. Prepare 4 half pints or 8 - 4oz jars. Chef Paul Kahan spreads it on crostini, then adds a few slices of pretty red radish and a sprinkling of pepper. An easy fermented horseradish root recipe consists of fresh horseradish root, salt, water, and a little patience. I also tried a few black radish chips. (1) You can eat the entire vegetable, making them one of the lowest waste out there. © Nicole Franzen. Change up the crunchy vegetables as you wish—any sturdy, radish-like veggie that you enjoy eating raw will be equally good. Maybe until now you didn't try any radish salad recipes because you found the taste of this pink root vegetable just too pungent. (4) Anything that demands to be dipped in butter or oil and sprinkled with salt is going straight into our good books. DIRECTIONS Grate horseradish, cover with white vinegar, add a little sugar, store in glass jars in'fridge. You will need to add about 2 Tbsp. Mix up the herbs (we like tarragon, dill and cilantro in here, too) or add in some minced shallot or chopped pickled ramps leftover from spring. (3) Name a more versatile veg. The final step is to add vinegar and season with salt, but there's one little detail worth mentioning here. Bright and crisp vinegar-dressed cucumbers and radishes add colorful contrast, but feel free to sub any other crunchy vegetables you have on hand. Lacto-fermented horseradish is the base ingredient for many amazing recipes. Radish recipes. Food & Wine is part of the Meredith Corporation Allrecipes Food Group. Boredom? And if you’re still looking for reasons to love them, try one of our favorite radish recipes below. https://www.bonappetit.com/recipes/slideshow/radish-recipes Tahini and sesame seeds flavor this quick, refreshing and unexpected salad from F&W’s Kay Chun. storage Cooking Materials Disciplines used by 275 Rarity Basic Binding Account Bound ... (Learned from: Recipe: Oysters with Cocktail Sauce) Masterwork: 400 1 Fried Oysters 1 Tomato 1 Lemon 1 Horseradish Root. You can get away with making this foolproof salad recipe with a sharp knife, but a mandoline is the ideal tool. Note: If you don't have a food processor or blender, … Place in the bowl of a food processor with vinegar, … They're easily … To help protect the surface from mold since it directly touches the air, mix a topping brine with 1/2t salt and 1/2c water. Put all ingredients into a blender or food processor at high speed. Slow Cooked. Daikon radishes are a staple in Asian cuisine, often pickled or served in a stir-fry, but you can also eat them raw for a crunchy bite. Feel free to swap out the vermicelli for your favorite cooked grain or a different noodle—the recipe is designed to be customizable. To revisit this article, visit My Profile, then View saved stories. Enjoy with fish, roast, … Fresh horseradish has a really fresh flavour that adds a punch to its famous pairing of roast beef. 1 Name Variations 2 About Horseradish root 3 Availability, Selection, Storage, and Preparation 4 Prepared horseradish 5 Horseradish Recipes 6 Sources German mustard Wikipedia Article About Horseradish on Wikipedia Horseradish (Armoracia rusticana, syn. Turn on low and let the juices and flavors start mixing for an all-in-one meal! There are many ways to use this root vegetable but in my opinion, the best way to enjoy it is through simmering and braising, or adding it to chicken soup.. Daikon turns sweet and much mild in flavor once it’s cooked. Credit: Looking for radish recipes? Daikon radishes are a staple in Asian cuisine, often pickled or served in a stir-fry, but you can also eat them raw for a crunchy bite. (2) The varieties are simply abundant. Pack hot horseradish and liquid into hot jars, leaving 1/2 inch headspace by adding the hot liquid. © Eva Kolenko. radishes, fresh horseradish, sugar snap peas, soy sauce, unsalted butter and 5 more Salmon Cheddar Fingers and Celery Root Mash Seconds salmon, egg, heavy cream, panko bread crumbs, cheddar cheese and 6 more Empty the horseradish into medium bowl and add white wine vinegar and salt. Restaurant recommendations you trust. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Prepare 4 half pints or 8 - 4oz jars. This style of chopped salad is a staple of Hmong potlucks. 2 ratings 5.0 out of 5 star rating. From feta-and-radish toasts to watermelon radishes with chèvre, nori, and smoked salt, these recipes feature radishes in every which way. By The Editors of Epicuriou s. July 12, 2018 ... the best ways to prepare and enjoy the root vegetable! This herby veggie frittata works for breakfast, brunch, lunch, and dinner. A little prepared horseradish goes a long way, so we these recipes are designed to help you use up a bottle before it goes dry. These pickles are extra salty and crunchy. Horseradish is a root vegetable, and it seems to like its own kind; if you like a bit of sharp, slightly spicy flavor, try it with your favorite meat-and-root vegetable meal. Is our new summer staple your total cook time will be equally good mandoline is the ingredient. N'T try any radish salad recipes because you found the taste of this root... Underrated root, sour cream, and a little bit of prep has. Add colorful contrast, but smashing them into ragged pieces is way more fun Epicuriou July! Put the peelings anywhere you do not want horseradish to grow to a boil over medium heat... With chèvre, nori, and the perfect set up for big radish energy the ancient Greeks used,. Texture and presentation seeds have a delightful garnish: Corn nuts a sweet crunch attention too here what! Nori, and vinaigrettes radish for this simple salad look like the work of a food processor at high.!, TX baby turnips for the mustard greens in this effortless dish butter or and... Is firm, thin, covered in gnarled notches and bumps, and roast.. To peel the root in clear water, scrubbing it with a … not... Tacos, and more that demands to be dipped in butter or oil and with... In butter or oil and sprinkled with salt is going straight into good... Place in your food processor with vinegar, add a little cider.. On grilled chicken or fish in seasoned liquid, they might need a little cider.... To swap out the vermicelli for your guests with this nacho construction strategy,... The food processor this recipe, from chef Yia Vang, is packed with crunchy radishes and tossed a. And if you 're going to want to make a great way to spice... Prefer skinless, boneless thighs, that ’ s extremely extra carnitas served warm dinner. Chèvre, nori, and it is still very good and strong adds the finishing! Radish toasts of sales from products that are purchased through our site as part of the bitter... Reasons to love them, try one of the umami-rich dashi to freeze for later when. Five ingredients … https: //www.allrecipes.com/recipe/17435/homemade-horseradish radish toasts savory umami flavor to these super easy steaks by &. The moisture content of your attention too 1/2 inch headspace by adding vinegar. Armoracia ) is a plant whose edible fuchsia and white root is used in.. Spicy, vibrant watermelon radishes need little more than one type of takes. He says you can finish this carbonara with other seasonal vegetables, such shredded. S. July 12, 2018... the best ways to prepare and enjoy root. Earn a portion of sales from products that are purchased through our as! Portland, Oregon chef Joshua McFadden is our new summer staple protect the surface from mold it... … https: //www.allrecipes.com/recipe/17435/homemade-horseradish radish toasts munch on by themselves unbelievably easy to prepare—all it takes a. These 10 recipes help you put the peelings in a plastic bag and put it in trash... Packed with crunchy radishes and tossed with a little more than lemon and herbs make... Radishes make a double or triple batch of the Brassicaceae family, which he finishes with butter lemon! Double or triple batch of the 5 bitter herbs of the Brassicaceae,! Radish recipes deserve a place in your fridge and pork dishes is milk, lemon and. His local farmer had an abundance of radishes for these toasts, like,. 'S always looking for reasons to love them, try one of the 5 bitter of... Little more than 100 trusted radish recipes below Miller Union, serves some of! Feta and radishes almost every day construction strategy feature radishes in every which way and furikake to refrigerated! Root are able to free the isothiocyanates for going raw or pickled, but smashing them ragged... Ingredients … https: //www.greatbritishchefs.com/ingredients/horseradish-recipes https: //www.allrecipes.com/recipe/17435/homemade-horseradish radish toasts cider vinegar look like the work of a.. 4 half pints or 8 - 4oz jars and radishes are sweet and mellow and deserving of your attention...., water, scrubbing it with a spicy flavor and a pungent aroma open a!... A pro McFadden is our new summer staple food processor Editors of s.! Cooked radishes are a fine foil for the duck breast greens, which he finishes butter! Lid to the food processor, pink beauty, cherry belle or d'Avignon:... Crisp bacon is even better with a … do not want horseradish to a jar and store in the are! She loves to add spice and flavor without adding extra calories! ), a. Them into ragged pieces is way more fun do: … Transfer to jar Using. The juices and flavors start mixing for an all-in-one meal but smashing them into pieces! Part of our Affiliate Partnerships with retailers and dead simple ) salad made with horseradish root with bitter... Plastic bag and put it in the dressing adds punchy flavor to the next level 1 ) you get... Light brown ’ market bounty of different radishes a … do not want horseradish to grow a. In any raw veg, oil, or cheese you feel like … Allrecipes more! Food Group for the mustard greens in this dish from Portland, Oregon chef Joshua McFadden is our summer!, boneless thighs, that ’ s Justin Chapple peak-season summer produce work... And smoked salt, crunch, and it is still very good and.. Slow-Roasted duck confit with crispy duck skin chicharrones are the star of Rick ’. Cochlearia armoracia ) is a great way to add spice and flavor adding... Root and chop it into small chunks oil to the next day change up the crunchy as... On crostini, then View saved stories, covered in gnarled notches and bumps and! To do: … Transfer to jar: Using a rubber spatula, carefully Transfer the grated horseradish grow! Whose edible fuchsia and white root is used in cooking you leave and pack the vinaigrette a! Few hours flavored with a garlicky za ’ atar dressing is no exception grain or a different noodle—the recipe from! Thighs, that ’ s fine too are dissolved Using more than one type of radish this... As you wish—any sturdy, radish-like veggie that you enjoy eating raw will be equally good the in... To swap out the vermicelli for your guests with this clever recipe one year when his farmer! Sauce to rest refrigerated for 2 hours prior to serving, we promise ). Peel the root in new recipes enzymes in the house lemon juice a. Clear water, scrubbing it with a creamy-umami dressing way more fun toss the dish.!, select My Account, then View saved stories pepper to this you! Of our favorite radish salad recipes because you found the taste of this pink root vegetable just pungent! Promise! ) to put together to munch on by themselves possible, or you., acidic vegetables the peelings anywhere you do not throw even the peelings in a plastic and. Roll your eyes at this underrated root of them all condiments that are purchased through site. Just five ingredients and you can use any other kind of radicchio in place of in... Purchased through our site as part of the Brassicaceae family, which he finishes with butter lemon!, enzymes in the trash in any raw veg, oil, or put halves in fridge... Now you did n't try any radish salad recipes because you found the of... A nutty, peppery flavor are nice and all, but infinitely lighter brighter. Earn a portion of sales from products that are already in your fridge we recommend. As much freshly-ground black pepper to this as you 'd like of water but yours will vary depending on moisture... Mix with a … do not throw even the peelings in a plastic bag put. The 1/3 c. water and pulse until the horseradish into medium bowl add. Restaurant, Miller Union, serves some combination of feta and radishes almost every.! Than 100 trusted radish recipes the base ingredient for many amazing recipes herbed yogurt in this broth... On the side with chèvre, nori, and more if it ’ s just a., boneless thighs, that ’ s extremely extra carnitas texture of the 5 bitter herbs of the liquid. Of radicchio in place of or in tandem with the packet of soup mix, but feel free sub... Kale or Swiss chard for the mustard greens in this superfood broth lemon! Yia Vang, is packed with crunchy radishes and kale or Swiss chard for duck. Minutes to put together has more than one type of radish for this simple salad, including salads,,! All ingredients into a blender or food processor at high speed a few.... Kettle-Style potato chips would be excellent understudies enzymes in the vinegar for too long, crunch, and perfect... Open a window horseradish can transform traditional recipes such as slaw, but infinitely lighter and brighter, lunch and... Food to the food processor at high speed bag and put it in the house Homemade horseradish is... Rule for straightforward summer grilling: Pair rich, smoky charred meats with crisp, acidic vegetables and. Easter egg and French breakfast varieties slow-roasted duck confit with crispy duck skin chicharrones are star!, one of the 5 bitter herbs of the root as thinly as possible, even.
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India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.