It also requires that the listener avoids premature evaluation of what another person has to say. Clearly, this model fell short on several factors. Effective communication tends to encourage better performance and job satisfaction. 29 times. Both have a joint role in making communication effective. Where the message itself is self-contradictory, it creates confusion and chaos. In this video, students will understand more about communication, its nature, elements and how communication really works. f. People cannot satisfy their social needs. Most important nature or characteristics of communication are listed below: Nature and Characteristics 1. Types 10. But, it should not be insisted upon always. Insufficient Period for Adjustment to Change: 100 + Marketing Management Question and Answers, Components of Communication Mix | India | Rural Marketing, Internet and Communication Technologies (ICT) in Rural Marketing | India, Communication: Introduction, Definition, What is Communication, Nature, Elements, Barriers, Objectives, Functions, Importance, Types, Models and More…, 5 Key Elements of Communication – Communication is a Process, Communication Involves Transmitting Information and Understanding and Many More…, Communication – 4 Main Functions: Communication Provides Information, Command and Instructions, Motivational Function and Integrative Functions, 9 Major Factors and Principles of Communication – Clarity, Attention, Adequacy, Consistency, Integration, Timeliness, Informality, Feedback and Communication Network, 10 Essentials of an Effective Communication – Two Way Communication, Mutual Trust, Clarity of Message, Timely Message, Channel of Communication and More…, Top 5 Types of Communications in Organisations (or Channels), 7 Models of Communication – Code Model, Inferential Model, Schramm Model, Lasswell Model, Katz-Lazarsfeld Model, Westley-MacLean Model and Berlo’s SMCR Model, Guidelines to Overcome Communication Barriers, 15 Major Communication Barriers – Lack of Planning, Unclarified Assumptions, Semantic Distortion, Poorly Expressed Messages and Many More…, Methods and Steps to Overcome Communication Barriers, Methods of Overcoming the Barriers of Communication. At that time, one way communication was in existence. It is the most effective and most frequently used tool of the manager to get his job done. The content of the message should fit the recipients’ level of knowledge and the organisational climate. It is possible for a manager to frame good plans, take good decisions, and follow excellent organisation structure only with the help of proper link or communication with the working force. Many conflicts and misunderstandings can be resolved to a great extent by a good communication skill on the part of the management. When you are not talking or listening, you are presumably communicating in supplementary ways like-understanding, lettering, gesturing, and drawing. Summer Jr. “Communication is an exchange of facts, ideas, opinions, or emotions by two or more persons.”. Explains the nature and process of communication. It is essential to communicate what the leader wants people to do, how to do, where to do and more important, why to do. Nature and Elements of Communication DRAFT. Nature of Communication Communication is a process Communication occurs between two or more people Communication... 3. To develop positive attitude which is necessary for motivating the employees and gaining their co-operation and job satisfaction. It is necessary to establish intra-organisational /Internal/ interdepartmental/communication which helps in developing a link between various departments and brings in mutuality of interest, team spirit, team work, co-operative attitude among the personnel working in the organisation. It becomes clear that communication has a very wide scope. First, they may disregard certain information. In 1948, he published his two-part article “A Mathematical Theory of Communication” and coauthored the book The Mathematical Theory of Communication with Weaver in 1949. First of all sender’s message must be clear to himself. Obviously, such activity, which we are engrossed in so much, has to be significant. In other words, the sender says something using some channel to a receiver, which has an effect on the receiver. This can be done either through formal or informal communication. The important forms of non-verbal messages are – (1) sign language which includes signs or symbols such as flag, a nod of the head etc. The communicator and the receiver get an opportunity to interact with each other and exchange their ideas, opinions, viewpoints, suggestions and emotions etc. 4. Horizontal communication is of three kinds- (a) intradepartmental problem solving (b) interdepartmental co-ordination and (c) staff advice to line departments. 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