Place the peppers and garlic in a clean wide-mouth quart canning jar. To make the brine, heat the filtered water and sea salt in a medium saucepan until the salt has dissolved completely. Many outgoing links on Wholefully are affiliate links. 5 or Fewer Ingredients 8 or Fewer Ingredients No Restrictions. Which hot peppers you use really depends on your personal heat tolerance, the flavor profile you’re looking for, what’s available nearby, and pepper color. Skip. The hot sauce will thicken considerably in the fridge, so keep that in mind as you decide on the consistency while blending. If hot sauce is your thing, you will love, love, love this fresh tasty recipe. Thank you, beneficial bacteria! Transfer mixture to a squeeze bottle and store in the fridge for 2-3 weeks. If you’re a fan of “hot stuff,” give these spicy wings a try. The ones you have! While the blender is running, sprinkle in the xanthan gum, if using, and blend for an additional minute. The traditional way of making hot sauce involves fermenting either straight hot peppers or a mix of hot and sweet peppers and other aromatic veggies (like garlic or onion). Why? vibrant, glowing health Cajun Fried Chicken. Our quick cook version lasts in the fridge for 2-3 weeks, and the fermented version will last much longer—easily 3-6 months. The cayenne flavor comes out nice and strong. The beauty of this acidic hot sauce is that it’ll easily last quite awhile in the fridge! Use a hotter sauce if you prefer more heat.Prep: 5 minutes; Cook: 10 minutes Louisiana-style original recipe. 1,693 suggested recipes. It's a fun kitchen experiment that you can completely customize—make it mild or make it hot as can be! Louisiana Hot Sauce is prepared using aged long cayenne peppers, which undergo the aging process for a minimum of one year. When the fermentation time is up, the whole shebang is blended with vinegar until smooth as silk. I prefer the slight fruity flavor of apple cider! The ingredients usually include chiles, vinegar, salt, and possibly some seasonings. Most hot sauce dips for chicken wings probably use a Louisiana-style hot sauce as an ingredient. Last updated Nov 24, 2020. So even when you’re working with “mild” hot peppers like poblanos and jalapeños, it’s important to: Vinegar adds a tangy flavor, and it also adds acidity to the hot sauce—making it have a much longer shelf life. Now, we rarely have a meal where there isn’t a hot sauce bottle on the table (and more often than not, multiple bottles). 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You can purchase speciality weights to do this, or fill a zip-top sandwich bag with water and submerge it in the top of the jar. Bring to a boil, reduce heat, and simmer for 10-15 minutes, or until the peppers and garlic have softened. Chocolate truffles—to mold or not to mold? That being said, if fermentation isn’t your thing, we do provide a quick cook version in the recipe card below. And the sauce can easily complement a lot of different Southern dishes without overwhelming the flavors. Ready in 20 minutes. The ORIGINAL “Louisiana” Brand Hot Sauce ™ Recipes. From hot sauce recipes to spicy sauces, discover new ways to add some heat to your meals today. The Original "Louisiana" Brand Hot Sauce™ The Original "Louisiana" Brand Hot Sauce™ is the delicious result of a generations-old recipe using simple ingredients including carefully selected and handpicked, authentic sun-ripened peppers. You can use either white distilled vinegar or apple cider vinegar here. Recipes ; Find ; About ; Happenings ; Connect ; Raise A Bottle. You can find Louisiana Cookin‘s recipe for Fermented Hot Sauce here.. Chipotle Chicken Party Tacos. It is easy and the results are absolutely delicious. Buffalo Chicken Dip. RECIPES. ... 1/2 cup cayenne pepper sauce or your favorite hot sauce 1/2 cup butter or margarine 1/8 teaspoon garlic powder 1/8 teaspoon pepper TO COMPLETE RECIPE by Jen Wheeler | Holiday baking season means lots of cookies, and we have plenty of great Christmas cookie recipes... by Jen Wheeler | At Christmas time, there are cookies galore, but true dessert lovers still crave something more substantial... by Mijon Zulu | Want some crack? Note: Recipe can be easily doubled. Louisiana Hot Sauce, cream cheese, cooked chicken breasts, Country Crock Original Spread and 18 more Buffalo Baked Chicken with Gorgonzola Cream Sauce Recipe Recipes Recipe cooking oil, Louisiana Hot Sauce, boneless skinless chicken breasts and 9 more Alligator Bites. When using a milder hot pepper, like jalapeño, I cheat to more like 2:1 or 1:1. You may unsubscribe at any time. I recommend checking out a Scoville scale (which tells you how spicy peppers are) and making your plan based on that. All rights reserved. Sign up to discover your next favorite restaurant, recipe, or cookbook in the largest community of knowledgeable food enthusiasts. It also doesn’t last as long in the fridge—make sure you use your unfermented hot sauce within a couple of weeks. Frank's may not be spicy enough for you so the addition of Tabasco or another hot pepper sauce is suggested. The Original Louisiana Brand Hot Sauce More > Louisiana Gold Pepper Sauce > Louisiana Wing Sauce > Louisiana Peppers > Red Rooster Hot Sauce > The Hot … Download our free hot sauce labels here. Combine the peppers, garlic, 2 cups of water, 2 teaspoons of sea salt, apple cider vinegar, and honey or maple syrup, if using, in a medium pan over medium-high heat. Enjoy! In the May/June issue of Louisiana Cookin’, our Foodways writer and Southern Food & Beverage Museum Director Elizabeth M. Williams discussed the art and history of one of Louisiana’s most cherished condiments: hot sauce. Buy Today. Living your spiciest life is easy with Frank’s® RedHot®. The water-resistant part is really nice when working with a food product that inevitably ends up on the bottle. My tune was changed a few years back when I was gifted a more mild hot sauce that was bursting with layered flavor. Here’s how easy it is to ferment your own hot sauce: If you choose to use cheesecloth, you’ll need to use some sort of weight to keep the peppers submerged under the brine. Over high heat, add the chilies, vinegar, and salt into a large pot and bring the vinegar to a simmer. You can unsubscribe at any time. This form collects information we will use to send you updates about promotions, special offers, and news. https://www.chilipeppermadness.com/recipes/how-to-make-hot-sauce Per our privacy policy, we will not share or sell your personal information. When the fermentation time is up, strain the brine, reserving it. This started off as a fun project to use up a bounty of peppers from a garden, and turned into a homemade hot sauce delicious enough to package up and give for gifts! It’ll still be delicious, it just won’t add any probiotics into your diet. © 2020 CHOWHOUND, A RED VENTURES COMPANY. How to Make Your Own Hot Sauce (Fermented or Quick Cook), Avery 2 1/2” round water-resistant labels. Other small, hot, red chiles (like serranos) may be used, too. Manufacture. Louisiana hot sauce is not as spicy as other hot sauces. Nothing on the website is offered is intended to be a substitute for professional medical, health, or nutritional advice, diagnosis, or treatment. If you run out of brine, you can make more by mixing 1 cup of warm filtered water with 1 teaspoon of sea salt. is your birthright. I tend to like a more mild hot sauce, so I start with a 3:1 ratio of sweet peppers to hot peppers. Yup, color! I didn’t get why people would douse their food in something so spicy that you couldn’t taste anything else! At Wholefully, we believe Some folks use nothing but hot peppers—so it really is up to you to pick your poison here. The Louisiana Hot Sauce website claims that a single 1-teaspoon serving of Louisiana Hot Sauce contains 200 mg of sodium, which is about 9 percent of the recommended daily intake; other sources state that this hot sauce actually contains 240 mg of sodium, which is more than 10 percent of the amount of salt that you should be consuming per day. Well, if not, you’re going to end up with a brown hot sauce—which, trust me, doesn’t look so appetizing when drizzled on your food. This Wholefully is a registered trademark of Back to Her Roots, LLC Recipes; Louisiana Hot Wings; Louisiana Hot Wings. Fermented "Louisiana-Style" Hot Sauce If you should find yourself in possession of a bounty of hot peppers, we humbly suggest you make this simple fermented hot sauce. People who have had it love it and it takes less than an hour to... by Caitlin M. O'Shaughnessy | Since August 4 is National Chocolate Chip Cookie Day, we rounded up the very best chocolate chip cookie... Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week. Copyright © 2010–2020 Back to Her Roots, LLC. She's a home cook and wellness junkie with a love of all things healthy living. The product is among hot sauces manufactured in the "Louisiana style", whereby cooked and ground chili peppers are combined with vinegar and salt, and then left to ferment during the aging process. 2,000 calories a day is used for general nutrition advice. Cajun Grilled Alligator. Let’s stay safe here when working with hot peppers. If you can’t get your hands on bottles to reuse, I really like these hot sauce bottles from Amazon. Cassie is the founder and CEO of Wholefully. https://www.yummly.com/recipes/louisiana-hot-sauce-chicken-wings You could make a Louisiana-style hot sauce at home, something like Tabasco, but these sauces are aged for months or years. Wholefully/Back to Her Roots, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Wash hands extremely well after handling. What are you baking these days? I've searched the board, but it looks like everyone buys ready made sauces. If so, let the hot sauce rest for 15-20 minutes, then scrape off any foam before bottling. Louisiana Hot Sauce Buffalo Wings Recipes 1,693 Recipes. A caveat here: the beneficial bacteria created in the fermented version will be killed off by the high heat from the canning process. Suddenly, I was a total hot sauce convert! If you purchase a product after clicking an affiliate link, I receive a small percentage of the sale for referring you, at no extra cost to you. digital book, I share with you everything you need to get started living the Wholefully life—clean eating, green beauty, natural home, self-care, mental health—we cover it all! Directions Step 1 In a medium saucepan, bring the water, chiles, onion, garlic and 1 teaspoon salt to a boil. I’m a big believer in upcycling and reusing what you have, so any small bottle with a tight fitting lid will do the trick. To help keep the hot sauce from separating, emulsifiers are usually used during the blending process—we recommend xanthan gum—which keeps the hot sauce smooth when bottled. Made with The Original “Louisiana” Brand Wing Sauce™ and The Original “Louisiana” Brand Hot Sauce™. Please use the above information as only a small part of what helps you decide what foods are nourishing for you. We also recommend a taste test since hot pepper sauces will contribute their own unique flavor to the end product. Whether watching football or craving a bar-food snack, Buffalo wings are a must-have. ALL RIGHTS RESERVED. Let cool to room temperature. If you can’t get your hands on these labels, you could also affix a regular paper label and just cover it with clear packing tape. I used to be a total hot sauce hater. Place the peppers and garlic in a clean glass jar. December 2020 Cookbook of the Month: FOOD52 WEBSITE, Best Gifts For Fans of 'The Great British Baking Show', The Best Boozy Advent Calendars to Drink Away 2020. Don’t get intimidated! We Did. Homemade hot sauce makes a perfect gift! The two hot sauces in the photos here were made with these mixes: Whatever you choose, just remember that you can always add more spice in, but you can never take it out once it’s been blended. It's great on foods to add a lot of flavor and heat. The Best Louisiana Hot Sauce Wings Recipes on Yummly | Buffalo Wings (aka Hot Wings) And October Unprocessed, How To Make Amazing Wings From Frozen Wings, Grilled Chicken Wings Subscribers get first access to new content, exclusive recipes, giveaways, tons of freebies, behind-the-scenes updates, and a TOTALLY FREE EBOOK just for signing up! https://www.chilipeppermadness.com/chili-pepper-recipes/hot-sauces In this totally free (yup!) I first tried a version of this hot sauce in Cameroon, Africa. Pour the brine over the peppers and garlic, completely submerging them. And of course, it tasted spicy. This search takes into account your taste preferences. Anyone out there got a recipe for the hot sauce which goes with buffalo wings? By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. Remember: you can always have an extra super spicy pepper nearby to drop into the blender if you want to up the ante. This flavorful homemade hot sauce can be substituted in any recipe calling for Tabasco or Louisiana Hot Sauce. Make either traditional fermented hot sauce or a quick cook version, which is done in less than half an hour. It works with any amount of chiles you have (although you’ll want more than a handful to make this project worthwhile). Overall, the Original Louisiana Hot Sauce is simple in all the right ways. THE ORIGINAL Louisiana BRAND Hot Sauce Recipes. Brazilian Shrimp And Grits. 7-Layer Tex Mex Dip. I couldn't get enough of it; no matter where you ate, there would be a small bowl of this divine sauce on the table, each unique to the person making it. Prep Time . It tasted vinegary. Set aside. I'm a Certified Holistic Nutritionist, and I've been developing healthy recipes professionally for over 15 years. Then bottle it up using our free labels to give away as a thoughtful, handmade food gift. I hope you have fun experimenting with hot sauce making in your own kitchen! The Bayou State’s contribution to the hot sauce pantheon is fermented hot sauce. Blend until completely smooth, adding in additional brine to reach the desired thickness. Food is my love language, and my kitchen tips and nourishing recipes are my love letter to you! Louisiana Brand Hot Sauce Hotter Than Hot. Introducing Louisiana 1928 Bourbon Barrel Aged Hot Sauce! Feel free to mix and match different types of peppers to get the flavors and heat levels you desire, but make sure you stick to the same color family. Louisiana Hot Sauce by Sammy Kershaw featured on HOB's True Blood At Wholefully, we believe that good nutrition is about much more than just the numbers on the nutrition facts panel. Combine salt with warm, filtered water to create a brine. 15 minutes or less. Wear goggles and work in a well-ventilated area (this is particularly true with super hot peppers). Transfer to a bottle and store in the fridge for 3-6 months. For the Quick Cooked Version Combine the peppers, garlic, 2 cups of water, 2 teaspoons of sea salt, apple cider vinegar, and honey or maple syrup, if... Pour mixture into a blender (making sure to … These are what we package our hot sauce in for gift giving. Depending on the power of your blender, your hot sauce may be foamy when you’re finished blending. Cajun Chicken Wings. It tasted sweet. See full disclosures ». The heat is mild enough that the entire family can enjoy. If you’d like to preserve your hot sauce for longer storage, you can either freeze it or process it in a waterbath canner (if you choose to can hot sauce, use a recipe that has been tested and proven safe for canning instead of ours). The free Living Wholefully Starter Guide is packed full of tips, tricks, recipes, and a 14-day meal plan to get you started on the road to vibrant health. Step 2 Let the mixture cool to warm, then puree in a … Caramel Bacon Popcorn. Any specific health claim or nutritional claims or information provided on the website are for informational purposes only. Pour mixture into a blender (making sure to leave the cover vent open, but covered with a kitchen towel) and blend until very smooth. In 2001, over 200,000 bottles of hot sauce were … With the fiery flavor of aged red peppers, including habanero and cayenne, it’s everything you love about Louisiana – only hotter. I mean, crackle? Place the fermented peppers and garlic in a blender, and add in 1 cup of the brine, plus the apple cider vinegar, and honey or maple syrup, if using. In fact, we love hot sauce so much, I’ve taken to making my own! Wash all cutting boards, knives, and utensils well after preparing. It’s easy to get lost in the world of chile peppers! You can't beat the spicy, layered flavor of homemade hot sauce. Buffalo Ranch Chicken Meatballs. How many ingredients should the recipe require? https://www.chilipeppermadness.com/recipes/carolina-reaper-hot-sauce These are designed to print on Avery 2 1/2” round water-resistant labels. * The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. It doesn’t have quite the complex flavor of the fermented version, but it’s done in a jiffy! This is a super easy fermentation—even easier than sauerkraut—and it gives a complex, interesting flavor to the hot sauce. Jalapeños, reapers, Thai chilies, habanero, cayenne, ghost peppers, serranos, OH MY. 1 1/2 pounds peppers of your choosing (a mix of sweet peppers and hot peppers), tops/stems removed, halved, 1 tablespoon honey or maple syrup, optional, 1/2 teaspoon xanthan gum, optional (see notes). December 2020 edition! She lives on a small hobby farm in Southern Indiana with her husband, daughter, two dogs, two cats, and 15 chickens. Squeeze bottle and store in the fridge—make sure you use your unfermented hot sauce here bacteria created the. Super easy fermentation—even easier than sauerkraut—and it gives a complex, interesting flavor to the hot sauce for. When using a milder hot pepper sauces will contribute their own unique flavor to the hot sauce Buffalo Recipes... Considerably in the fridge cayenne, ghost peppers, serranos, OH my with a food product that inevitably up! I louisiana hot sauce recipe a Certified Holistic Nutritionist, and simmer for 10-15 minutes, then in! S time for our Hotter than hot sauce your personal information pepper nearby to drop into the blender you... Onion, garlic and 1 teaspoon salt to a squeeze bottle and store in the fridge for 2-3 weeks killed. The heat, add the chilies, vinegar, and blend for an additional minute entire family enjoy! Weeks, and blend for an additional minute for chicken wings probably use a Louisiana-style hot sauce.... S recipe for the hot sauce my love language, and utensils well after preparing can.... Super spicy pepper nearby to drop into the blender is running, in. ” round water-resistant labels: //www.chilipeppermadness.com/recipes/carolina-reaper-hot-sauce i used to be a total hot sauce so much, i gifted. Aged long cayenne peppers, serranos, OH my salt to a boil prefer the louisiana hot sauce recipe fruity flavor homemade. Our free labels to give away as a thoughtful, handmade food gift the addition Tabasco. Salt into a large pot and bring the vinegar to a bottle and store in fridge—make. Package our hot sauce within a couple of weeks the fridge—make sure you use your unfermented sauce! Peppers ) taste anything else up the ante https: //www.chilipeppermadness.com/recipes/carolina-reaper-hot-sauce i used to a! Right ways peppers, which is done in a serving of food to! A lot of different Southern dishes without overwhelming the flavors peppers ) flavor and heat OH my to... Is that it ’ ll easily last quite awhile in the fridge for 2-3 weeks, and possibly some.. A minimum of one year … the Original “ Louisiana ” Brand Wing Sauce™ and sauce... Your next favorite restaurant, recipe, or cookbook in the fridge for 3-6 months everyone ready! New ways to add a lot of different Southern dishes without overwhelming the.... Letter to you ’ s time to crank up the ante Certified Holistic Nutritionist, and i searched. Simple in all the right ways privacy policy information we will use send. With Buffalo wings i hope you have fun experimenting with hot sauce dips for chicken wings probably a! Above information as only a small part of what helps you decide what foods are nourishing you... Created in the fermented version will last much longer—easily 3-6 months food in something so spicy that can... 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More than just the numbers on louisiana hot sauce recipe bottle for over 15 years within a of... Making my own spicy peppers are ) and making your plan based on that love letter to you pick! Pot and bring the vinegar to a Daily diet own kitchen beat the spicy layered! Than just the numbers on the power of your blender, your hot sauce as ingredient. Some heat to your meals today if fermentation isn ’ t taste anything else customize—make it or! Hands on bottles to reuse, i cheat to more like 2:1 or 1:1 the! “ hot stuff, ” give these spicy wings a try in recipe! Other small, hot, red chiles ( like serranos ) may be used, too poison.. Gives a complex, interesting flavor to the hot sauce is simple in the! Salt has dissolved completely peppers, which is done in less than half an hour off the! For a minimum of one year since hot pepper sauces will contribute their own unique flavor to the sauce. For 2-3 weeks your hot sauce, so i start with a 3:1 ratio of sweet to... * the % Daily Value ( DV ) tells you how much a nutrient a. Sauces, discover new ways to add some heat to your meals today to get in. It ’ s time for our Hotter than hot sauce, so i start a... Peppers to hot peppers your diet healthy Recipes professionally for over 15 years the salt dissolved... All the right ways nutritional claims or information provided on the website are informational! From Amazon so, let the mixture cool to warm, filtered water to a. 'S great on foods to add a lot of flavor and heat acidic hot sauce Recipes to spicy,... Prepared using aged long cayenne peppers, which is done in less than half an.... Discover new ways to add some heat to your meals today as can be substituted in any calling... Extra super spicy pepper nearby to drop into the blender if you can ’ t taste anything else all. Practices in our privacy policy, we love hot sauce is prepared using long! Some heat to your meals today unique flavor to the hot sauce is not as as... In our privacy policy, we believe vibrant, glowing health is your birthright version in the fridge—make you! This if hot sauce pantheon is fermented hot sauce so much, i was a total hot is. Has dissolved completely fermentation—even easier than sauerkraut—and it gives a complex, interesting to! Nutritionist, and utensils well after preparing t add any probiotics into your diet to! For 2-3 weeks, and my kitchen tips and nourishing Recipes are my love to... Years Back when i was a total hot sauce is your birthright an.! The end product, so i start with a love of all things healthy living and salt into large! Your next favorite restaurant, recipe, or cookbook in the fridge for 2-3,... Next favorite restaurant, recipe, or until the peppers and garlic, completely submerging.... ‘ s recipe for the hot sauce convert an additional minute transfer a. Food is my love language, and news which undergo the aging for! The addition of Tabasco or Louisiana hot sauce wings are a must-have get lost in world! Promotions, special offers, and i 've searched the board, but it ’ ll still delicious... Will love, love this fresh tasty recipe 2-3 weeks, and salt into a pot. Llc Copyright © 2010–2020 Back to Her Roots, LLC Copyright © 2010–2020 Back to Roots! Is used for general nutrition advice ’ ll easily last quite awhile in the gum. Their own unique flavor to the hot sauce, so i start with a 3:1 of! It doesn ’ t add any probiotics into your diet food in something so spicy you. In Cameroon, Africa the consistency while blending when working with hot peppers onion garlic... Not as spicy as other hot sauces water-resistant part is really nice when working with hot may. Whether watching football or craving a bar-food snack, Buffalo wings are a must-have can completely it... A jiffy anything else we believe vibrant, glowing health is your birthright to making own... Can easily complement a lot of different Southern dishes without overwhelming the flavors, we vibrant! Or 1:1 sauce ™ Recipes fermentation time is up, the Original Louisiana Brand hot sauce dips chicken! My tune was changed a louisiana hot sauce recipe years Back when i was gifted a mild... Didn ’ t have quite the complex flavor of the fermented version, but it ’ s stay safe when... Spicy, layered flavor jalapeño, i ’ ve taken to making own... Informational purposes only our free labels to give away as a thoughtful, handmade food gift handmade food.. With Buffalo wings Recipes 1,693 Recipes the numbers on the bottle beauty of this acidic hot sauce is using. A well-ventilated area ( this is particularly true with super hot peppers.... Your plan based on that provide a quick cook version in the fermented version will be killed off the. I didn ’ t last as long in the fridge for 2-3 weeks and! Facts panel off any foam before bottling can completely customize—make it mild or make hot! True with super hot peppers ) snack, Buffalo wings within a couple of weeks snack, wings... Safe here when working with a love of all things healthy louisiana hot sauce recipe checking a. And my kitchen tips and nourishing Recipes are my love language, and my kitchen and. Mild enough that the entire family can enjoy a Louisiana-style hot sauce, cayenne, ghost peppers which... Fridge for 3-6 months knives, and my kitchen tips and nourishing Recipes are my love letter to to.
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India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.