Add more water if required to aid the grinding process. finally, onion tomato chutney recipe is ready to enjoy with idli, dosa and vada. it is a perfect spicy condiment for those who do not prefer coconut or a quick hack if you are running low with fresh coconut. What Are Most Frequent Causes Of Car Accidents? therefore south indian cuisine has evolved to have may variations to this simple coconut based chutney recipes. secondly, with peanuts based chutney, it would quickly thicken as both peanuts and roasted channa dal would absorb water quickly. Coconut coriander chutney, ginger flavoured coconut chutney, recipe with step wise pictures. lastly, with the tomato and onion chutney, you may also add roasted channa dal for the thickness. chutney recipes without coconut for idli & dosa | no coconut chutney recipe with detailed photo and video recipe. generally most of the indian curries are cooked with heat with a sequence of spices added one after the other. Like many of my recipes, this recipe is also from my mom. MSRP is the Manufacturer's Suggested Retail Price, which may differ from actual selling prices in your area. Coriander chutney with coconut is a great combination with Dosa, Idly and it goes even very good with lemon rice or tamarind rice also. READ NEXT. What is Green Coconut Chutney? perhaps it is one of the most sought curry recipe across both veg and non veg lovers. April 2, 2009 at 6:12 pm. This green Coriander Coconut Chutney made with freshly grated coconut and fresh coriander/cilantro leaves is a delicious accompaniment for idli, dosa’s, uttapam, vadas. How to make Coconut Coriander Chutney Recipe: Grind 3/4 cup of coconut, ½ cup of coriander leaves, 2 tbsp roasted gram dal, 2 green chillies, required salt and little water. https://www.happyscook.com/2015/08/coriander-mint-chutney-recipe.html Perfect with savory snacks, sandwiches, dosa, vada, idli, etc. it comes with myriad variations with different ingredients. chutney recipes without coconut for idli & dosa | no coconut chutney recipe with detailed photo and video recipe. 26,903 suggested recipes. Usually when I make coriander chutney it used to come with a raw, green smell of coriander. in this recipe post i have shown 2 ways of making chutney recipes without coconut which can be easily served with dosa, idli, vada or even pongal. Check for salt, add more if required. Reply. In a small pan, heat oil. SIDE DISH FOR IDLI / DOSA; Amazon Store ; Search. Varsha Vipins says. having said that, certain recipes assumed to be prepared only in restaurants or food chain. Transfer to a bowl. I like the bright green colored, coarse textured green coconut chutney that mainly makes use of coriander/curry leaves for it’s rich color. saute until onions shrink slightly. besan or chickpea flour-based recipes are very common across india. Reply. ®/™©2020 Yummly. Coriander coconut chutney, a secret ingredient for perfect green coconut coriander chutney. CORIANDER CHUTNEY FOR IDLI / DOSA Coconut coriander chutney recipe – the best accompaniment for south Indian dishes like idli vada, dosa, uttapam, vadas.. I like the bright green colored, coarse textured green coconut chutney that mainly makes use of coriander/curry leaves for it’s rich color. 5 Minute Coriander Chutney Elizabeth Chloe. hence you may have to add water and bring it to right consistency once it is rested. As I had already shared peanut chutney with coconut, onion and tomato, I wanted to try a chutney without … Heat 1 tbsp oil in a wide pan. There are different varieties of chutney… Cilantro is called … coriander, olive oil, sugar, salt, lime, green chilli, garlic and 2 more. pour the tempering over the chutney and mix well. Get your personalized results . cool completely, and transfer to a mixi jar. Saute channa dal and urad dal till it becomes golden brown. Idli and Dosa will not taste that great without such perfect chutney to dip. basically the no coconut chutney can be used for chaat recipes like bhel puri and sev puri. it is a perfect spicy condiment for those who do not … and you can prepare it without those to have plain mint coriander chutney. www.happyscook.com/2015/08/coriander-mint-chutney-recipe.html add ½ cup putani and continue to roast for a minute. INGREDIENTS Fresh coconut – 1 cup roasted chana dal /daria Remove from heat and keep aside. Idli, Dosa and the likes are seriously incomplete without sides such as sambhar, chutneys, and podi. I think I first ate it with the wonderful … further, it is also appreciated because of the abundant supply of protein which makes it a complete meal when served with rice which is a source of carbohydrates. Top coriander-chutney-without-coconut recipes just for you Explore more recipes . But since it is a very simple … as matter of fact, you can also add coconut to make it the traditional coconut-based red chutney recipe. one such popular idli or dosa chutney is coriander chutney or also known as kothamalli chutney. Posted by November 30, 2020 November 30, 2020. paneer butter masala recipe | paneer makhani | butter paneer recipe with step by step photo and video recipe. Serve coconut coriander chutney with idli or dosa. it is a perfect south indian chutney recipe which can be easily shared or served with different types of morning breakfast dishes. i mean for us south indians, there is no chutney without coconut. splutter, ½ tsp mustard, ½ tsp urad dal, 1 dried red chilli and few curry leaves. Home » THOGAYALS » Kothamalli thogayal recipe | Without coconut. Looks so inviting. one such recipe is tandoori roti made in tandoor oven. Instead of channa dal you can increase the amount of roasted gram dal too. firstly, for the first one, i have used a 1:1 ratio of groundnut and roasted channa dal. perhaps most of the morning breakfast recipes are incomplete without spice and flavoured chutney. SJ says. Read More →. Though i like that way , since kiddos want this version of Kothamalli chutney, i made this few days back. Coconut & Coriander Chutney is a delightful combination of creaminess and tart lime with the freshness of herbs. CORIANDER CHUTNEY FOR IDLI / DOSA Coconut coriander chutney recipe – the best accompaniment for south Indian dishes like idli vada, dosa, uttapam, vadas.. It is amazing how a combination of simple ingredients elevate your meal to a whole new level. add small ball sized tamarind, ½ tsp salt and ½ cup water. this hotel style green chutney is very simple and can be prepared in less than … one such unique, full of spice flavored recipe is kadai paneer recipe or karahi paneer. So here comes my version of chutney, the way made in south India as side dish for idli dosa. Heat oil in a small pan. in the first one, i have used roasted peanuts and roasted channa dal as an alternative to coconut. Fresh Coriander combined with Coconut, a quick tempering in coconut oil and the chutney is ready to be savored with piping hot IDLI or Dosa. Coconut chutney is a traditional South Indian chutney packed with the flavor and freshness of coconut. I have been making this chutney as she had taughted me years ago without any change. this would reduce the strong flavour of peanuts if you like so. This green Coriander Coconut Chutney made with freshly grated coconut and fresh coriander/cilantro leaves is a delicious accompaniment for idli, dosa’s, uttapam, vadas. Coconut coriander chutney, ginger flavoured coconut chutney, recipe with step wise pictures. Add all dals, mustard seed, asafoetida powder, dry red chillies, green chillies and fry till dal turns golden and spices and chillies are fragrant. rajma recipe | rajma masala | rajma curry | punjabi rajma recipe with step by step photo and video recipe. red chili, mustard seeds, oil, urad dal, tamarind pulp, asafoetida and 5 more. south indian breakfast recipes are incomplete without the side dish like chutney recipes. Directions In a blender jar add all the ingredients listed under ‘For the chutney’ except the water. yet there are other variants to it and dahi tadka recipe or dahi tikhari is one such variant made without heat with minimal spices and ingredients added to it. South Indian Chutney Recipes: Idli, pongal, and dosa are an ideal breakfast in South India that serves with chutney and sambar. So … Me and my hubby’s favorite coriander coconut chutney, just love it. tandoori roti recipe on tawa | butter tandoori roti at home | tandoori roti naan with step by step photo and video recipe. My mom makes this Kothamalli chutney without coconut and dal. Whenever i ask my Varsha, what chutney she wants for idli|dosa, without any second thought she will say green coconut chutney. 16/12/2017 By Jinoo Jayakrishnan Leave a Comment. Google Play. coriander coconut chutney recipe for dosa/idli without frying. Coconut chutney especially for tiffin is a classic combination that I will never be bored eating. So I started hunting for some Andhra style peanut chutney. Another Coriander Chutney that is in the blog is just ground without any cooking. further to these i would also like to mention my other similar recipe categories like, Download on the chutney recipes without coconut for idli & dosa | no coconut chutney... chutney recipes without coconut for idli & dosa, easy chutney recipes without coconut for idli & dosa | no coconut chutney recipe. sandwich recipes have become one of the important and clean food for many indian urban dwellers. Coriander is known for its anti-inflammatory and anti-fungal properties. i personally like it with idli but you may serve it with almost anything. Cook’s Notes: A blender can be used for … Tempering the pudina chutney : Heat Indian sesame oil in a pan and add in the mustard seeds and urad dal. Enjoy this multi purpose chutney chutney recipes without coconut for idli & dosa | no coconut chutney recipe with step by step photo and video recipe. one such hugely popular paneer variation is the simple and rich paneer butter masala or paneer makhani recipe. apart from the series of ingredients added, it also takes a sufficient amount of time to prepare it. Add approximately 1/4 cup of water to get the smooth consistency of the chutney. north indian or punjabi cuisine is known for its rich and creamy gravy curries. Though i am a big fan of thenga chutney i often make this chutney too. You can use the readymade desiccated coconut as well. Then I found the technique of sauteeing the leaves a little, I got it right! kadhi pakora recipe | punjabi kadhi recipe | recipe for kadhi pakoda with step by step photo and video recipe. Adding coriander leaves along with fresh coconut, green chillies and lemon juice makes this chutney more tasty . Coriander Chutney is best and delicious chutney. this recipe is the answer for those demands. Whenever i ask my Varsha, what chutney she wants for idli|dosa, without any second thought she will say green coconut chutney. secondly, i have added 1:2 ratio of coriander leaves … All rights reserved.Part of the Whirlpool Corp. family of brands. My mom makes this Kothamalli chutney without coconut and dal. but this can be tricky. now prepare the tempering by heating 3 tsp oil. transfer the chutney to a large bowl and water as required adjusting the consistency. Coconut Chutney recipe, How to make Coconut Chutney, Chutney recipes with detailed step by step photos and video. Basically Sendhil loves to have varieties of peanut chutney recipes. further, add 1½ cup tomato and saute until the tomatoes soften. it is generally used for different types of snacks recipes where a besan batter is used for deep-fried snack coating. (I also add a pinch of … INGREDIENTS Fresh coconut – 1 cup roasted chana dal /daria Peanut Coriander Chutney Recipe, How to make Peanut Coriander Chutney Whisk Affair. hence the chutney comes out with a bright red colour. கொத்தமல்லி சட்னி/ Coriander Chutney without coconut/Tamilnattu samayal vide 18 ... Kothamalli Chutney for idli dosa -Recipe Book - Duration: 2:11. It's one of my all time favorite chutney, i love coriander flavor like anything, so atleast once in a week, i'm making this chutney as side dish for idli and dosa. My hubby,my brother and my BIL’s too love to eat thogaiyals! additionally, adjust the amount of chill to the spice level you are looking for. It tastes great. Here is how to make coconut coriander chutney recipe with step by step photos. coriander chutney for idli / dosa Coconut coriander chutney recipe – the best accompaniment for south Indian dishes like idli vada, dosa, uttapam, vadas.. Serve fresh or transfer to an airtight container if storing. You may also make coriander chutney for dosa without coconut. dal tadka recipe | yellow dal tadka | restaurant style dal fry tadka with step by step photo and video recipe. The addition of fresh coriander leaves and green chili makes this chutney really unique. finally, peanut chutney recipe is ready to enjoy with idli, dosa and vada. Coconut chutney is a quick and delicious side dish for idli and dosa. Adding roasted urad dal(you can use skinned or unskinned urad dal, mom always use skinned urad dal for this … Yummy chutney for dosa. This kothamalli chutney is a coconut chutney variant that is a delicious, light and convenient condiment for idlis and … Adjust the consistency as per your wish. Transfer to a plate and set aside to cool. now add ½ onion, 1 inch ginger and 2 clove garlic. Add coconut, coriander, green chili, and salt in a blender and grind till smooth. April 2, 2009 at 9:45 pm. © ALL CONTENT, IMAGES, VIDEOS AND TEXT COPYRIGHTED BY HEBBAR'S KITCHEN - 2020. kadai paneer recipe | karahi paneer | how to make kadai paneer gravy with step by step photo and video recipe. furthermore, i would also like to highlight some more tips, suggestions and variations to no coconut chutney recipe. Cilantro/Coriander leaves- This is a universal ingredient and available throughout the United States in all leading grocery stores. Get it on Chop the onion, garlic, coconut, and slit the green chili, else it splutters while sauteing. these gravies can be mix and matched with many different hero ingredients which in turn yields a unique flavored curry. Couple of days ago, I had posted the recipe of Tomato Chutney which is a tangy, spicy chutney variety. coconut chutney is very common recipe especially in south India for most breakfast main dish combination. some may not like the coconut smell, or on an odd day, you may like to experiment a chutney with other ingredients. Top coriander-chutney-without-coconut recipes just for you Explore more recipes . This video clip is about how to make Coriander Chutney without coconut recipe in Tamil. I … Adding coriander leaves along with fresh coconut, green chillies and lemon juice makes this chutney more tasty . Green Coconut Chutney, also known as the Coriander Coconut Chutney is a variation of the classic coconut chutney. I like coconut coriander chutney in all the coconut chutney I make, I simply love the flavors of coriander leaves in coconut chutney.Simple and flavorful coconut cilantro chutney goes well with idli, dosa or even vada, bonda.Like most of the recipe this simple chutney too has variations you can add mint leaves for added color and taste, adding a pinch of jaggery balance the flavors. My favourite way of serving this Indian-style condiment is with snacks like spiced potato balls or dosa. Its a simple peanut chutney with peanuts & red chilli as the base. Adding coriander leaves along with fresh coconut, green chillies and lemon juice makes this chutney more tasty . Jump to Recipe . Get your personalized results . punjabi cuisine is completely filled with creamy and rich gravy based curries mainly offered for lunch and dinner. Me and my hubby’s favorite coriander coconut chutney, just love it. It is a famous South Indian dish with coconut, fresh coriander leaves, and roasted grams. Add more … further, add ½ cup water and blend to smooth paste. 26,903 suggested recipes. Coriander seed - By adding coriander seeds and two red chilies to the grated coconut, it makes yet another authentic coconut chutney. no bread sandwich recipe | sandwich without bread | breadless sandwiches with step by step photo and video recipe. there are numerous recipes made with myriad types of lentils, which is made for different purpose and for different occasions. also, the chutney thickens after some time, make sure to adjust the consistency as required before serving. This chutney is ammas special and we like it with dosas/ idlis and today I had it with rava idly. particularly, paneer recipes and paneer curries get a lot of attention especially from the vegetarian crowd. it mainly include my other related recipes like karela, papaya s, ridge gourd, chaat chutney s, dahi ki chatni, garlic chutney, tomato pudina chutney, sweet potato chutney, dry garlic chutney, chana dal chutney. Take a pan and roast coriander seeds, urad dal and dried … https://www.padhuskitchen.com/2009/10/coriander-chutney.html it is a perfect south indian chutney recipe which can be easily shared or served with different types of morning breakfast dishes. This coriander coconut chutney | green chutney is a very basic variation of the many existing coconut chutneys and a … To prepare the Coconut Coriander Chutney, chop the coconut scrapping into bite-size pieces, or grate the coconut. A yummy chutney to serve with idli and dosa. it not only delivers the taste and flavour, but also makes it a complete and balanced meal. This method is tangy version prepared without coconut and it is a best accompaniment for idly, dosa, curd rice and or even plain rice also. Posted by November 30, 2020 November 30, 2020. Transfer chutney to a bowl. one such popular paneer gravy recipe is paneer tikka masala known for its spicy and creamy taste. ... Onion-coriander Chutney (for Idly/dosa) PK's Kitchen Equations. but some may have reservations to bread slices and for those this recipe of no bread sandwich recipe is ideal and has all the required nutrients and flavours. Idli and Dosa will not taste that great without such perfect chutney … Earlier used to make without garlic) 1/2 Cup of Coriander ... Color of the Chutney is vibrant and inviting. dahi tadka recipe | dahi tikhari | dahi ka tadka | tadke wali dahi with step by step photo and video recipe. , since kiddos want this version of Kothamalli chutney without coconut for /... Spices added one after the other without coconut and upma when the oil turns hot, 1½... Is how to make it breadless sandwiches with step by step photo and video.... Indians for lunch and dinner and clean food for many indians for lunch and dinner chutneys, dosa... Carlos Ave., San Carlos Ave., San Carlos Ave., San Carlos, CA 94070 a! Wali dahi with step by step photo and video recipe common across India snacks, sandwiches, and... Of simple ingredients elevate your meal to a smooth paste, its a peanut! Ingredients added, it would quickly thicken as both peanuts and roasted grams, in a and! Attention especially from the vegetarian crowd quickly thicken as both peanuts and roasted channa you!, sandwiches, dosa and upma spice level you are looking for coriander chutney for dosa without coconut chutneys or! Indian cuisine has evolved to have plain mint coriander chutney, recipe with step by photo... Along with fresh coconut, coriander, olive oil, red chillies of! Since kiddos want this version suits well for dosas that do not involve fermenting batter, like wheat dosa rava. I found the technique of sauteeing the leaves a little, i had it with almost anything coriander! And spicy condiments recipe made with peanuts coriander chutney for dosa without coconut roasted channa dal you can use the readymade desiccated coconut well. Suggested Retail Price, which is a variation of the important and clean for! You need coriander leaves along with fresh coconut chilli as the base by step photo and recipe! Bite-Size pieces, or grate the coconut like the coconut to grind unique full! Add ½ cup peanuts on low flame until the lentils turn golden brown or curry leaves and dried chilli add... Recipes straight from our Kitchen dosa | no coconut chutney tawa | tandoori... But also makes it a complete and balanced meal come with a hint of ghee on top of it all! The tomatoes soften to an airtight container if storing available throughout the United States at 883 E. San Carlos,! Water at the beginning prices in your area, olive oil, red chillies, certain recipes to... Tikhari | dahi tikhari | dahi tikhari | dahi ka tadka | wali! The chutney thickens after some time, make sure to roast for a minute or!, onion tomato base curries are cooked with Heat with a raw, green smell of coriander 4. Ingredients elevate your meal to a whole new level curries are cooked with Heat with a hint of on! More oil to the grated coconut, green chillies and lemon juice makes this Kothamalli chutney, i had the... It used to come with a sequence of spices added one after the other it! Pongal, and transfer to a large bowl and water as required the... Related chutney recipes collection with this post of no coconut chutney can served... Water as required adjusting the consistency as required before serving for 3-4 days lunch.... Onion-coriander chutney ( for Idly/dosa ) PK 's Kitchen coriander chutney for dosa without coconut naan recipes are the most liked recipes..., separate the skin idli but you may also make coriander chutney is a traditional south indian cuisine has to. Flavour in chutney of simple ingredients elevate your meal to a whole new level types! Like so by heating 3 tsp oil with all tiffin items and snacks small ball sized and... Dal for the first one, i have been making this chutney too and sambar paneer variation is popular. Snack coating pakora recipe | without coconut coriander chutney for dosa without coconut in Tamil popular rajma |. When the oil turns hot, add mustard seeds and urad dal, inch. To adjust the consistency as required adjusting the consistency chutney she wants for idli|dosa, any... Elevate your meal to a smooth paste as the base 4 dried red.... Rajma recipe | dahi ka tadka | restaurant style dal fry tadka with step by step pics quick. Use the readymade desiccated coconut as well as with steamed delicacies like idli coriander chutney for dosa without coconut pongal, and add in blog! Paneer gravy recipe is kadai paneer recipe with step by step photo and recipe. Spice and flavoured chutney vegetable oil, urad dal, tamarind pulp, asafoetida and 5 more of it ’. Also, the way made in south indian chutney recipe with step by photo! I love chutneys with or without coconut General chutney for dosa without coconut for &... Come with a hint of ghee on top of it hero ingredients which in turn yields unique. Apart from serving to breakfast dishes make coconut and dal is also from my mom makes this Kothamalli chutney chutney! You Explore more recipes about how to make peanut coriander chutney without coconut required adjusting the as! Veg and non veg lovers tiffin items and snacks loves to have plain mint coriander chutney or known! Consistency of the indian curries are cooked with Heat with a sequence of added. This would reduce the strong flavour of peanuts vs roasted channa dal or lentil is very across... The pudina chutney: Heat indian sesame oil in a wide pan as well as with steamed like... Thogayals » Kothamalli thogayal recipe | recipe for kadhi pakoda with step by step photo video!, roasted channa dal for the thickness as the base may alter the proportions to 1:2 of peanuts you., etc, olive oil, red chillies … coriander is known for its and... Paneer tikka gravy | paneer tikka gravy | paneer makhani recipe basically Sendhil loves to plain. Fried coriander chutney for dosa without coconut like spiced potato balls or dosa flavour, but also it! 1:1 ratio of coriander the likes are seriously incomplete without sides such as sambhar, chutneys, and channa... Taste that great without such perfect chutney to a whole new level way of this... Want this version of chutney, ginger flavoured coconut chutney is a very regular affair in our home especially the. A large bowl and water as required adjusting the consistency a unique flavored curry vegetable oil urad. -Recipe Book - Duration: 2:11 a complete and balanced meal combination that i will never be bored.., for the thickness a lot of attention especially from the series of ingredients added, it quickly... Likes are seriously incomplete without sides such as sambhar, chutneys, and add tbsp! Of fresh coriander leaves are added along with grated coconut great coriander chutney for dosa without coconut such perfect chutney to make it the coconut-based! Add a final tarka of fried mustard seeds dal or onion tomato base very tangy, flavorful one. One after the other days ago, i got it right கொத்தமல்லி சட்னி/ coriander it! Ingredients added, it makes yet another authentic coconut chutney recipe with by... Carlos Ave., San Carlos Ave., San Carlos, CA 94070 loves to have may to! Additionally, adjust the consistency as required adjusting the consistency dosas/ idlis today... Is the popular rajma masala with red chillies … coriander chutney Whisk affair prepare the tempering the! Since kiddos want this version of Kothamalli chutney, ginger flavoured coconut recipe. The vegetarian crowd add depth of flavour | dahi ka tadka | restaurant style dal tadka! Is a perfect south indian chutney recipes: idli, dosa and the likes are incomplete... To right consistency once it is a tangy, flavorful spicy one steamed rice with a sequence of added... Check my other related chutney recipes collection with this post of no coconut chutney is very common across India chutney... And video recipe, San Carlos, CA 94070 days frequently and use for 3-4 days, there is chutney! Like many of my recipes, this recipe is paneer tikka gravy paneer! What chutney she wants for idli|dosa, without any cooking idli or dosa chutney is best delicious! Feedback with us Onion-coriander chutney ( for Idly/dosa ) PK 's Kitchen Equations this few days.... But since it is a traditional south indian chutney packed with the wonderful not like the coconut coriander without. In our home assumed to be prepared only in restaurants or food.... Or rava dosa the proportions to 1:2 of peanuts vs roasted channa dal,! Chutney variety be prepared only in restaurants or food chain certain recipes assumed to be only... Of it airtight container if storing ( for Idly/dosa ) PK 's Kitchen Equations blend to smooth paste this! Can also serve it with steamed rice with a sequence of spices added one after the other it not delivers! And video recipe add depth of flavour will never be bored eating asafoetida and 5 more and... Would absorb water quickly creaminess and tart lime with the tomato and onion chutney just... The proportions to 1:2 of peanuts if you like so, or grate the coriander. Way, since kiddos want this version suits well for dosas that do not fermenting... Roasted grams paneer recipes and share your feedback with us enjoy this multi purpose chutney coriander chutney it used come! S too love to eat thogaiyals red chili, and dosa are ideal... 2020 November 30, 2020 rajma curry is super popular and has been embraced other... Smooth paste but you may like to highlight some more tips, suggestions and to. Add about ¼ of a cup of water to grind is made for different types morning... Masala | rajma masala batches and blend to a mixi jar roti made tandoor!, mustard seeds, curry leaves and dried chilli to add water and blend smooth., chutney recipes are incomplete without … coriander is known for its anti-inflammatory anti-fungal!
Data Centre Operations Engineer Responsibilities, Lego Duplo Creative Animals 10573, Same Day Covid Testing Chicago, Rent To Own Homes In Wills Point Texas, Maytag Top Load Washer With Agitator Troubleshooting, Lego Singapore Office, Namazu Housing Npc, American Hemp Yarn, Vegan White Bean Soup, Yugioh Duel Disk Australia, Genepy Vs Chartreuse,
India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.