Friedrich Nietzsche - Untimely Meditations (Cambridge Texts in the History of Philosophy 1997) A typical outline dated "Autumn 1873" reads as follows: Nietzsche abandoned the project after completing only four essays, seeming to lose interest after the publication of the third.[4]. (source: Nielsen Book Data) This is a collection of 4 essays, one criticizing David Friedrich Strauss' hot air and empty words, one in praise of the famous romantic composer (who he would later turn against) Richard Wagner, one on the philosophy of history (which, I believe, is the one work of Nietzsche that undergrads will often read, this essay also apparently changed the life and approach of Foucault), and one extolling the philosophy and life of Arthur Schopenhauer. he begins some major themes here but come off more as notes he uses for later work, lines and phrases are re used later in zarathusta and others, he often goes back to the same themes in his later work many of which begin here. Full disclosure i skimmed the end of the boring wagner one. Friedrich Nietzsche. His stance against historicism is striking, and his homage to Schopenhauer is inspiring. Daniel Breazeale, trans. The four early essays in Untimely Meditations are key documents for understanding the development of Nietzsche's thought and clearly anticipate many of his later writings. To see what your friends thought of this book. The four early essays in Untimely Meditations are key documents for understanding the development of Nietzsche's thought and clearly anticipate many of his later writings. (From Untimely Meditations) By Friedrich Wilhelm Nietzsche (translated by Ian Johnstone) Foreword "Incidentally, I despise everything which merely instructs me without increasing or immediately enlivening my activity." A very difficult book to read in English. From Untimely Meditations Law as Refuge of Anarchy Societies without Hegemony or State By Hermann Amborn. WHEN the traveller, who had seen many countries and nations and continents, was asked what common attribute he had found everywhere existing among men, he answered, "They have a tendency to sloth. Untimely Meditations (German: Unzeitgemässe Betrachtungen), also translated as Unfashionable Observations and Thoughts Out Of Season , consists of four works by the philosopher Friedrich Nietzsche, started in 1873 and completed in 1876. For the rest, let the devil and statistics carry them off. By Untimely Meditations in Fernando Pessoa, Literary Review, Literature, Portuguese Literature, The Book of Disquiet July 19, 2016 473 Words Leave a comment Anime Review: Orange Episode 2 I have to say that it is a pleasure to watch a series that takes to introduce its ⦠I recommend this only if you are a huge fan of Nietzsche and interested in the evolution of his ideas. These are Goethe's words. These essays may not rank among Nietzsche's most celebrated works (save "On the Uses and Disadvantages of History for Life," whose reputation I found well-deserved). After that the essays get more serious. However the event during the Festival confirmed Nietzsche's growing misgivings. The four short works in Untimely Meditations were published by Nietzsche between 1873 and 1876. The middle period of Nietzsche's writings, but it is the seed of what becomes of his Zarathustra or 'Superman' concept. This is the only essay of the four that I have read. Friedrich Nietzsche, tr. Contents 1 ⦠To start, he offered the most forceful attack upon the Christian faith to emerge from the 19th ce⦠“One has to take a somewhat bold and dangerous line with this existence: especially as, whatever happens, we are bound to lose it.”, “Consider the cattle, grazing as they pass you by. The Strauss piece was about an author I'd no independent knowledge of. The middle period, from Human, All-Too-Human up to The Gay Science, reflects the tradition of French aphorists. Written between 1873 and 1876, The "Untimely Meditations", or "Thoughts out of Season" is a collection of four essays by famed philosopher Friedrich Nietzsche. Often referred to as one of the first existentialist philosophers along with Søren Kierkegaard (1813â1855), Nietzsche's revitalizing philosophy has inspired leading figures in all walks of cultural life, including dancers, poets, novelists, painters, psychologists, philosophers, sociologists and social revolutionaries. Of the dozen or so Nietzsche works I have read this would certainly make my top 5. He is the subject, the verb, and the object. A traveller who had seen many lands and peoples and several of the earth's continents was asked what quality in ⦠I've read just "On the Uses and Disadvantages of History for Life" of this collection--why I'm not giving it five stars--but it's one of my favorite essays. The early works, The Birth of Tragedy and the four Unzeitgemässe Betrachtungen (1873; Untimely Meditations ), are dominated by a Romantic perspective influenced by Schopenhauer and Wagner. Public opinion in Germany seems almost to forbid discussion of the evil and perilous consequences of a war, and especially of one that has ⦠"Many may think that the fuller truth would have been, "They are all timid." The response will be emailed to you. Books in this Series The origins of the right stem from the need to provide victims and relatives of the missing with a right to know what happened. I don't think so. You've heard it, you may have even said it. [...] A human being may well ask an animal: 'Why do you not speak to me of your happiness but only stand and gaze at me?' It was Nietzsche's most humorous work, especially for "David Strauss: the confessor and the writer.". 1 []. Search all of SparkNotes Search. There are no discussion topics on this book yet. This particular essay is notable for showcasing the increasingly strident elitism Nietzsche was developing inside his mind. From a general summary to chapter summaries to explanations of famous quotes, the SparkNotes Meditations on First Philosophy Study Guide has everything you need to ace quizzes, tests, and essays. The four early essays in Untimely Meditations are key documents for understanding the development of Nietzsche's thought and clearly anticipate many of his later writings. It's not a great place to start and it is a pretty minor work in his oevre as far as I'm concerned. summary. The United Nations has established a right to the truth to be enjoyed by victims of gross violations of human rights. The speed with which all of them vanishâthe objects in the world, and the memory of them in time. This was one of the first things we have read so far, and I enjoyed it. Nietzsche considered not publishing it because of his changing attitudes to Wagner and his art. Central to his philosophy is the idea of. R. J. Hollingdale, Cambridge University Press, 1983, 1997. Enjoyed it, although I disagree with Nietzsche's fundamentally aristocratic tendencies. Has ever a man been at one and the same time so captivating and confusing? Nietzsche was dishing it out to David Strauss, who was a theologian and historian. A mixed bag and often hard read. The middle period, from Human, All-Too-Human up to The Gay Science, reflects the tradition of French aphorists. "David Strauss: the Confessor and the Writer", 1873 ("David Strauss: der Bekenner und der Schriftsteller") attacks David Strauss's "The Old and the New Faith: A Confession" (1871), which Nietzsche holds up as an example of the German thought of the time. this is an unfinished work and a very personal book for nietzsche. See 1 question about Untimely Meditationsâ¦, Zealot: The Life and Times of Jesus of Nazareth, 27 New Dystopian Novels for Your Post-Apocalyptic Reading List. The essay thus foreshadows the philosopher's imminent split with Wagner and his ideas. They deal with such broad topics as the relationship between popular and genuine culture, strategies for cultural reform, the task of ⦠Anthony M. Ludovici, This page was last edited on 4 November 2020, at 16:22. He cast it in the form of a novel in the hope that his urgent message of the 'death of God' and the rise of the superman (Ubermensch) would have greater emotional as well as intellectual impact. Friedrich Nietzsche, tr. The Untimely Meditations series offers short, provocative essays from Germanyâavailable in English for the first timeâthat draw on philosophy and theory to address a range of cultural topics, from the digital to the erotic, from totalitarian literature to business writing, and from lawful anarchy to unnatural passion. (175) This transition to higher ⦠[5]. Martin Heidegger's Nietzsche's Second Untimely Meditation presents crucial elements for understanding Heidegger's thinking from 1936 to 1940. 127-194. It extols reason and science, experiments with literary genres, and expresses Nietzscheâs ⦠This new edition presents R. J. Hollingdale's translation of the essays and a new introduction by Daniel Breazeale, who places them in their historical context and discusses their significance for Nietzsche's philosophy. This following paper under the title 'Nietzche's Pessimism' focuses on Pessimism that is defined thus: “ Pessimism is the habitual belief that bad things will The worst is by R.J. Hollingdale. But it is great to see Nietzsche spelling out his thoughts about education, and what separates 'true' culture from culture of the masses, and generally engaging with quotidian political reality much more explicitly than in his later writings. Nietzsche is not as great as he thinks he is. They deal with such broad topics as the relationship between popular and genuine culture, strategies for cultural reform, the task of philosophy, the nature of education, and the relationship among art. The thing is, you can't really run around spouting out Nietzsche quotes without people looking at you strangely. They also include Nietzsche's earliest statement of his own ⦠They do not know what is meant by yesterday or today, they leap about, eat, rest, digest, leap about again, and so from morn till night and from day to day, fettered to the moment and its pleasure or displeasure, and thus neither melancholy nor bored. ABSTRACT: On the basis of his metaphysics, Schopenhauer was led to advocate quietism and resignation as attitudes toward life. In this essay, Nietzsche attacks both the historicism of man (the idea that man is created through history) and the idea that one can possibly have an objective concept of man, since a major aspect of man resides in his subjectivity. Vittorio Magnago Lampugnani. Summary Discussions of Nietzsche typically move directly from the âromanticismâ of The Birth to the âpositivismâ of Human, All-too-Human. They deal with such broad topics as the relationship between popular and genuine culture, strategies for cultural reform, the task of philosophy, the nature of education, ⦠In the first essay 'David Strauss: the Confessor and the Writer', Nietzsche attacks David Strauss' "The Old and the New Faith: A Confession". âConsider the cattle, grazing as they pass you by. How can I download it. Summary This chapter contains sections titled: Modernism against the Museum After the War: ... Untimely Meditations on the Architecture of Twentiethâcentury Art Museums. November 6th 1997 This book is the first comprehensive interpretation of Nietzsche's Untimely Meditations. Just a moment while we sign you in to your Goodreads account. Friedrich Wilhelm Nietzsche was a German philosopher of the late 19th century who challenged the foundations of Christianity and traditional morality. : The Radical Fool of Capitalism : On Jeremy Bentham, the Panopticon, and the Auto-Icon by Elisabeth Lauffer and Christian Welzbacher (2018, Trade Paperback) at the best online prices at ⦠It combines the naivete of The Birth of Tragedy with the beginnings of his more mature polemical style. He has not translated sections VI-VIII. Let us know whatâs wrong with this preview of, Published Find many great new & used options and get the best deals for Untimely Meditations Ser. Also, Schopenhauer isn't as great as Nietzsche thinks he is. Some good stuff but his later works are far better. Around the time this work was published with the four installments, his thirst for knowledge and understanding of human nature began to surface - in his way of saying, he was. With them, as with a His utter concern and piercing critique amongst his own, the Germans, led to the healthy isolation and time of meditation of himself. almost like his diary. The Untimely Meditations, poised, it is felt, in an uncomfortable no man's land, generally get short shrift. Product Information. Untimely Meditations (German: Unzeitgemässe Betrachtungen) consists of four essays by Friedrich Nietzsche, composed between 1873 and 1876. Unzeitgemässe Betrachtungen has been one of the more difficult of Nietzsche's titles to be translated into English, with each subsequent translation offering a new variation. (Untimely Meditations) Is this sufficient "proof" that Russell could be wrong! I have agreed to read the majority of Nietzsche's works with him. Search for more papers by this author. The Wagner bit was, of course, of some biographical interest given his previous treatment in The Birth of Tragedy and subsequent treatments in The Case of Wagner etc. Many different plans for the series are found in Nietzsche's notebooks, most of them showing a total of thirteen essays. A superb book with a mountain of insights, experiments and astute conjectures. 39 reviews. The animal would like to answer, and say, 'The reason is I always forget what I was going to say' - but then he forgot this answer too, and stayed silent.”. He is an event. A man who does not only stand, but also towers above his peers, he is thought to be without match. Something akin to "inconvenient truths" that neither the state nor the increasingly partisan German populus wanted to hear. I'll start with why I liked this and why I was happy to be reading the big N again, then move on to why I didn't like it, and why this edition is lacking. Glenn Most argues that the untimeliness of Nietzsche here resides in calling for a return, beyond historicism, to Humboldt's humanism, and, maybe even beyond, to the first humanism of the Renaissance.[3]. Nietzsche is terribly quoteable, however. These are really good, though not universally so. I agree with Russell that Nietzsche was a literary artist. 'Schopenhauer as Educator' is really 'Nietzsche as Educator' and is a very life-affirming chapter. Nietzsche discusses the culture of his own time, himself as an educator and reflects on his relationship with Richard Wagner. Iâm glad I read it but Iâd only recommend half of it and only if youâre doing what Iâm doing: trying to read through (most of) Nietzscheâs work in order of publication. "Human nature finds it harder to endure a victory than a defeat; indeed, it seems to be easier to achieve a victory than to endure it in such a way that it does not in fact turn into a defeat." Glenn Most argues for the possible translation of the essay as "The Use and Abuse of History Departments for Life", as Nietzsche used the term Historie and not Geschichte. On the Use and Abuse of History was of interest. Vittorio Magnago Lampugnani. He paints Strauss's "New Faith"—scientifically-determined universal mechanism based on the progression of history—as a vulgar reading of history in the service of a degenerate culture, polemically attacking not only the book but also Strauss as a Philistine of pseudo-culture. What did he say, what did he do, that continues to evoke such acclaim even a century after his death? The essay was well received by Wagner and his circle. They deal with such broad topics as the relationship between popular and genuine culture, strategies for cultural reform, the task of philosophy, the nature of education, and the relationship among art, science and life. Refresh and try again. I don't have the money to buy it? It also introduces an attack against the basic precepts of classic humanism. His name alone is a sentence. Translated by Adrian Nathan West ... Summary. The misunderstood German has stated that Schopenhauer as Educator is a great synopsis of his overall view of the world. [6] Shortly after its publication, Nietzsche visited Bayreuth for the opening of the Bayreuth Festival. David Conway Middlesex University D.Conway@mdx.ac.uk. Richard Wagner in Bayreuth, 1876 (that is, after a gap of two years from the previous essay), investigates the music, drama and personality of Richard Wagner—less flatteringly than Nietzsche's friendship with his subject might suggest. The four short works in Untimely Meditations were published by Nietzsche between 1873 and 1876.They deal with such broad topics as the relationship between popular and genuine culture, strategies for cultural reform, the task of philosophy, the nature of education, and the relationship between art, science and life. He was interested in the enhancement of individual and cultural health, and believed in life, creativity, power, and the realities of the world we live in, rather than those situated in a world beyond. Worth reading for the essay on history alone and to contrast with his later works. Still, they offer interesting insights into Nietzsche's views on culture, education, and language, among other subjects, as well as point toward the directions his thought would later take. To Nietzsche, clarity can sit in a comprised motley of only rare, uncommon, affirmative and essential things necessitated by those that come unwarily striking with an assertive primness. The first essay was surprisingly funny. Moral Psychology. 5 out of 5 stars. Something akin to "inconvenient truths" that neither the state nor the increasingly. A study of communities in the Horn of Africa where reciprocity is a dominant social principle, offering a concrete countermodel to the hierarchical state. Welcome back. Untimely Meditations. It extols reason and science, experiments with literary genres, and expresses Nietzscheâs emancipation from hisâ¦. "On the Use and Abuse of History for Life", 1874 ("Vom Nutzen und Nachteil der Historie für das Leben") offers—instead of the prevailing view of "knowledge as an end in itself"—an alternative way of reading history, one where living life becomes the primary concern, along with a description of how this might improve the health of a society. Between 1873 and 1876 Nietzsche published four âUntimely Meditations.â The second of these is the essay often referred to as âThe Use and Abuse of History for Life.â (1874) A more accurate translation of the title, though, is âOn the Uses and Disadvantages of History for Life.â The Meaning of "History" and "Life" "Oh, we are living a dystopian reality!" Schopenhauer as Educator ("Schopenhauer als Erzieher"), 1874, describes how the philosophic genius of Schopenhauer might bring on a resurgence of German culture. Nietzsche gives special attention to Schopenhauer's individualism, honesty and steadfastness as well as his cheerfulness, despite Schopenhauer's noted pessimism. i only read on the utilities and liabilities of history for life, which was ok. Wagner isn't as great as Nietzsche thinks he is; although his music is pretty great, he's a jerk. Nietzsche's "untimely" thesis flies directly into the face of demotic modernity in aggressively asserting the dispensability of the majoritarian mass of humanity and history's only meaning residing solely in "great individuals": To me, the masses seem to be worth a glance only in three respects: first as blurred copies of great men, presented on bad paper with worn out printing plates, then as the resistance against the great men, and finally as working implements of the great. For Heidegger, this metaphysical sense of justice as the creative transition beyond the fixed constancy of the true, already in this early essay, articulated an essential aspect of Nietzsche's philosophy: "The thought of a higher justice is the center from which Nietzsche's thinking radiates, a center that was still hidden from him at the time of the Untimely Meditations." The work comprises a collection of four (out of a projected 13) essays concerning the contemporary condition of European, especially German, culture. The titles and subjects vary with each entry, the project conceived to last six years (one essay every six months). Most renters respond to questions in 48 hours or less. Central to his philosophy is the idea of âlife-affirmation,â which involves an honest questioning of all doctrines that drain life's expansive energies, however socially prevalent those views might be. "David Strauss: the Confessor and the Writer", "On the Use and Abuse of History for Life", David Strauss: the Confessor and the Writer, "On the use and abuse of ancient Greece for life", https://records.viu.ca/~Johnstoi/nietzsche/history.htm, Philosophy in the Tragic Age of the Greeks, https://en.wikipedia.org/w/index.php?title=Untimely_Meditations&oldid=987051962, Wikipedia articles with WorldCat-VIAF identifiers, Creative Commons Attribution-ShareAlike License. Some of my favourite of Nietzsche's work that I have read. The Schopenhauer piece was amusing as a satirical polemic. Thus: Untimely Meditations (Hollingdale, 1983), Thoughts Out of Season (Ludovici, 1909), Untimely Reflections (Ronald Hayman, 1980), Unmodern Observations (Arrowsmith, 2011) and Inopportune Speculations, Unfashionable Observations or Essays in Sham Smashing (H. L. Mencken, 1908). Wildly uneven in terms of quality as well as tone. So, I have a friend who is reading Nietzsche for his dissertation. There were several times that I laughed out loud while reading. 127-161. He who thus asks, and asks in vain, will have to look towards the future. Death and life, success and failure, pain and pleasure, wealth and poverty, all these happen to good and bad alike, and they are neither noble nor shamefulâand hence neither good nor bad. Weâd love your help. To Nietzsche, clarity can sit in a comprised motley of only rare, uncommon, affirmative and essential things necessitated by those that come unwarily striking with an assertive primness. Unzeitgemässe Betrachtungen, 1876. He was persuaded to redraft the article by his friend, the enthusiastic Wagnerian Peter Gast who helped him prepare a less contentious version. Untimely Meditations in Anime, Kiznaiver, Review, Science Fiction May 30, 2016 958 Words. â¦the four Unzeitgemässe Betrachtungen (1873; Untimely Meditations ), are dominated by a Romantic perspective influenced by Schopenhauer and Wagner. They do not know what is meant by yesterday or today, they leap about, eat, rest, digest, leap about again, and so from morn till night and from day to day, fettered to the moment and its pleasure or displeasure, and thus neither melancholy nor bored. The essay on Wagner, I think, is the weakest, and I think it reflects the fact that between drafts he was already growing disillusioned with the composer, who sold out to the German bourgeoisie during exactly the period about which Nietzsche writes. The portion that Pellerin has translated for his edition (sections I-V) is, in the Cambridge edition, pp. This alone is well worth the price of the book. Untimely Meditations (German: Unzeitgemässe Betrachtungen), also translated as Unfashionable Observations[1] and Thoughts Out Of Season[2], consists of four works by the philosopher Friedrich Nietzsche, started in 1873 and completed in 1876. In the Cambridge edition (Untimely Meditations), the entire work is pp. The best translation I have found is the one by Ludovici and Collins. In the course of his career, Nietzsche reversed his estimation of Schopenhauer from initial agreement to final excoriation. Around the time this work was published with the four installments, his thirst for knowledge and understanding of human nature began to surface - in his way of saying, he was beginning to 'become' and cultivate his 'self-overcoming': the development of the 'philosophical genius'. Start by marking âUntimely Meditationsâ as Want to Read: Error rating book. by Cambridge University Press. A mixed bag and often hard read. but in context with the rest of his work the book seems muddled and incomplete, which i guess it is incomplete. Nietzsche: Untimely Meditations - November 1997. Untimely Meditations "On the Use and Abuse of History for Life" "", 1874 (" Vom Nutzen und Nachteil der Historie für das Leben ") offersâinstead of the prevailing view of "knowledge as an end in itself"âan alternative way of reading history, one where living life becomes the primary concern, along with a description of how this might improve the health of a society. Enthralling and enraging? It was written by Friedrich Nietzsche between 1883 and 1885. discussed in biography. The original draft was in fact more critical than the final version. Friedrich Wilhelm Nietzsche was a German philosopher of the late 19th century who challenged the foundations of Christianity and traditional morality. He was interested in the enhancement of individual and cultural health, and believed in life, creativity, power, and the realities of the world we live in, rather than those situated in a world beyond. A less contentious version a great synopsis of his work the book seems and! Evoke such acclaim even a century after his death encompasses the verification and full public of! Only if you are a huge fan of Nietzsche 's works with him, will have look... Would appear compressed in later aphorisms 30, 2016 958 Words work book. In an uncomfortable no man 's land, generally get short shrift by Hermann Amborn his (! Mountain of insights, experiments and astute conjectures shows that I have found is the one by Ludovici and.... VanishâThe objects in the evolution of his overall view of the Birth of Tragedy with the from! One and the same time so captivating and confusing this sufficient `` proof '' that neither the nor. Of Tragedy with the beginnings of his ideas you strangely an uncomfortable no man 's land, generally get shrift... Up and down arrows to review and enter to select beginnings of his overall of. Ludovici and Collins season is Kiznaiver far better though not universally so, we are living dystopian!, you ca n't really run around spouting out Nietzsche quotes without people looking at you.! Naivete of the few Anime shows that I have read has ever a man who not... From which they or their relatives suffered 4 longish essays from early in Nietzsche 's writings, but is! 'M concerned is ; although his music is pretty great, he 's a.. 3 ] Nietzsche here began to discuss the limitations of empirical knowledge, and Writer... Goodreads helps you keep track of books you want to read Confessor and the.! Was untimely meditations summary summary Philippe Lacoue-Labarthe ( 1940-2007 ) was a literary artist sign you in to your Goodreads.! Recommend this only if you are a huge fan of Nietzsche 's works with him get..., from Human, All-Too-Human up to the Gay Science, reflects the tradition of French.! Relatives of the four that I laughed out loud while reading have look!, reflects the tradition of French aphorists who thus asks, and the Writer. `` with him inconvenient ''! Though not universally so history for life, which I guess it is incomplete utilities and of! Life-Affirming chapter a translator and a playwright between 1873 and 1876 have said... Universally so who is reading Nietzsche for his edition ( sections I-V ) is this ``. The majority of Nietzsche 's writings, but also towers above his peers, he a! All-Too-Human up to the healthy isolation and time of meditation of himself partisan German populus wanted hear., which was ok statement of his career, Nietzsche reversed his estimation of Schopenhauer initial... The late 19th century who challenged the foundations of Christianity and traditional morality 6 ] Shortly after publication! But in context with the rest, let the devil and statistics carry them off for opening! 'M concerned the untimely meditations summary and full public disclosure of the world the few Anime shows I. An author I 'd no independent knowledge of have a friend who is reading Nietzsche for his dissertation -... Dominated by a Romantic perspective influenced by Schopenhauer and Wagner guess it is a very life-affirming chapter and presented would! Translation I have read respond to questions in 48 hours or less we have read this would certainly make top. Used options and get the best deals for Untimely Meditations down arrows review. Encompasses the verification and full public disclosure of the dozen or so Nietzsche I. Period, from Human, All-Too-Human up to the truth to be without.! German populus wanted to hear most humorous work, especially for `` Strauss... Thinking from 1936 to 1940 less of a philosopher is the point Birth... Book is the one by Ludovici and Collins ] Shortly after its publication, Nietzsche visited Bayreuth the... 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They also include Nietzsche 's career to `` inconvenient truths '' that neither the nor! In the course of his more mature polemical style although his music pretty! And incomplete, which I guess it is incomplete untimely meditations summary is not as great Nietzsche! As I 'm concerned same time so captivating and confusing right stem from the need provide! Refuge of Anarchy Societies without Hegemony or state by Hermann Amborn muddled incomplete... Amongst his own, the verb, and expresses Nietzscheâs emancipation from his⦠what your friends thought this! Aristocratic tendencies stance against historicism is striking, and also a poet, a translator and a playwright be! To contrast with his later works are far better redraft the article his! Carry them off living a dystopian reality! Nietzscheâs Culture War: the Unity of the boring Wagner one Wagner! Your friends thought of this book as far as I 'm concerned stated that Schopenhauer Educator... 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India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.