Reviewed in Canada on May 9, 2019. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.5 out of 5 stars 303. Living Proof Perfect hair Day Heat Styling Spray. After viewing product detail pages, look here to find an easy way to navigate back to pages that interest you. Find the latest selection of Living proof® in-store or online at Nordstrom. 473 reviews. Details & FREE Returns Return this … Keep your regimen stocked by finding a store or salon that’s close by. $28.00. The shampoo smells great. Average rating: 4.9 out of 5 stars, based on 7 reviews 7 ratings. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. Free shipping and returns on Living proof® Perfect hair Day™ Dry Shampoo at Nordstrom.com. Reviewed in the United Kingdom on July 10, 2019. Living proof Perfect Hair Day Night Cap Overnight Perfector, 4 Fl Oz 4.4 out of 5 stars 502 ratings | 31 answered questions Price: $29.00 ($7.25 / Fl Oz) & FREE Shipping. + Help Centre. Living proof Perfect Hair Day Night Cap Overnight Perfector, 4 Fl Oz 4.4 out of 5 stars 502 ratings | 31 answered questions Price: $29.00 ($7.25 / Fl Oz) & FREE Shipping. $29.00. WOW. Expandability Style Volume Thickener, 3.2 oz - Regis DESIGNLINE - Hair Thickening V... Weightless Thermal Primer, 6.5 oz - Regis DESIGNLINE - Softening, Detangling, Smoot... ORIBE Hair Care Maximista Thickening Spray, 6.8 fl. I tried to use this frequently but it does nothing except make hair greasy even when used a tiny amount. CDN$19.98. Free shipping and returns on Living proof® Perfect hair Day™ Shampoo at Nordstrom.com. Current Price $19.99 $ 19. Reviewed in Canada … 5.5 Fl. This multitasking treatment styles and treats hair in one simple step. What it is : A dry shampoo that actually cleans hair, eliminating oil, sweat and odor. Read honest and unbiased product reviews from our users. Living Proof Perfect Hair Day 5-in-1 Styling Treatment, 4 Ounce. $13.00. Your recently viewed items and featured recommendations, Select the department you want to search in. Living proof Perfect Hair Day Body Builder 98ml 2.8oz. Living Proof Perfect hair Day (PhD) Shampoo is a revolutionary shampoo that helps deliver beautiful healthy looking hair, while helping hair feel cleaner, longer. $38.00. What it is : A formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength and polish. 24 oz/ 710 mL. Living Proof Perfect Hair Day Shampoo. Details & FREE Returns Return this item for free. You can edit your question or post anyway. Powered by Living Proof's patented Healthy Hair Molecule (OFPMA) and their Thickening Molecule (PBAE), Perfect hair Day (PhD) 5-in-1 Styling Treatment: Delivers the five benefits for beautiful healthy … CDN$31.20. Oz. Accessibility. I love Nexxus lavish volume and its much cheaper than this one. consulter la circulaire Walmart Canada en ligne. (Nbd.) Amazing, it makes my hair full, soft and manageable, and helps hold my style! Current Price $11.99 $ 11. Vous pouvez aussi consulter la circulaire Walmart Canada en ligne sans témoins. Find One near Me. $29.00. Living Proof Perfect Hair Day (PHD) Conditioner (For All Hair Types) 1000ml. I have long hair which can leave my hair flat on top but this treatment has put an end to flat. Who it's for : All hair types. Accessibility. Although I loved Living Proof’s promise of a “perfect hair day,” I was initially skeptical. Oz. Free shipping and returns on Living proof® Perfect hair Day™ Shampoo at Nordstrom.com. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.6 out of 5 stars 614. Verified Purchase. 5.5 Fl. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.5 out of 5 stars 236. Living proof Perfect Hair Day 5-in-1 Styling Treatment. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. What it does : It's powered by the brand's patented Healthy Hair Molecule OFPMA, which in this formula does four things: smoothes hair… Verified Purchase. This shopping feature will continue to load items when the Enter key is pressed. Firstly, I ordered this … There was a problem completing your request. Excellent at defrizzing hair. Average Rating: (4.7) out of 5 stars 38 ratings, based on 38 reviews. Living proof Perfect Hair Day 5 In 1 Styling Treatment, 4 Fl Oz 4.5 out of 5 stars 1,167. + Help Centre. For visibly healthier hair, discover hair products that are cruelty-free, paraben-free & silicone-free. A dry shampoo that absorbs oil, sweat, and odor for ultra-clean hair, plus a time-release fragrance that delivers a light, clean scent all day. Living proof Perfect Hair Day … Amazon's Choice recommends highly rated and well-priced products. oz. Please enable JavaScript in your browser or switch to a newer web browser. $29.00. It is also color-safe and safe for chemically treated hair. Product Title Living Proof ($25 Value) Living Proof Perfect Hair Day Dry Shampoo, 4 Oz. ... Wal-Mart Canada … Shop Living Proof’s Perfect Hair Day (PhD) 5-in-1 Styling Treatment at Sephora. Love how it smooths my hair and smells wonderful! This product is amazing. Prime members enjoy Free Two-Day Shipping, Free Same-Day or One-Day Delivery to select areas, Prime Video, Prime Music, Prime Reading, and more. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.6 out of 5 stars 685. Had a tester and loved it, had to buy the full size bottle. Discover your customized hair care regimen based on a quick shampoo and conditioner quiz. Buy Living Proof Perfect Hair Day Shampoo and Conditioner Travel Size Combo Pack from Walmart Canada. Powered by patented Healthy Hair Molecule, it smooths hair, polishes and protects to create visibly healthier hair over time. Return Centre. A browser capable of storing cookies is required to view the Walmart Canada website. Vos renseignements personnels, comme votre adresse d'expédition, ne sont jamais sauvegardés dans un témoin. CDN$51.99. SKU LP-02449 What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. Living Proof Perfect Hair Day® Night Cap Overnight Perfector. ULTA Beauty Logo grey on white background I have fine hair, lots of it but only certain shampoos can make my hair look thicker and more full. 236 mL (17) Quantity:-+ Can we help? Shop for more Hair Masks available online at Walmart.ca Reviewed in Canada … ... Shop the Site stores + salons. From his clients, Acord hears the most buzz about Living Proof’s “PhD” (Perfect Hair Day) spray. Value size. I never believe in claims that products will change my hair. Find helpful customer reviews and review ratings for Living Proof Perfect Hair Day Shampoo, 32 Ounce at Amazon.com. Living Proof Perfect Hair Day® Night Cap Overnight Perfector. Return Centre. Living proof Full Shampoo, 8 Fl Oz 4.7 out of 5 stars 472. This is the first time I have ever purchased Living Proof Perfect Hair Day, and I LOVE it!!!! I did not like the product. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Reviewed in Canada … Would not buy again. What it does : It's Living … In-store pickup and alterations services available. I have tried using different amounts but no luck with volume :(. We use cookies to save information like your language preference and the nearest Walmart store. I was so happy with the results initially, however over the last four weeks my hair has been falling out in clumps; so upsetting. Shop Living Proof’s Perfect Hair Day (PhD) 5-in-1 Styling Treatment at Sephora. In order to navigate out of this carousel, please use your heading shortcut key to navigate to the next or previous heading. A few friends also recommend it to me, but it seemed a little too good to be true: I’d tried hair products before, and hadn’t seen much of a difference. Silver Gray Temporary Hair Dye Wax 4.23 oz, HailiCare Instant Colored Hair Color Wa... Moroccanoil Luminous Hairspray Strong, 11.2 Ounce. Perfect hair Day (PhD) 5-in-1 Styling Treatment is made to smooth, volumize, condition, strengthen and polish. I apply it to my towel-dried hair and then blow dry and style. $29.00. *Perfect hair Day™ Shampoo, Conditioner and 5-in-1 Styling Treatment. Living Proof Full Dry Volume Blast, 7.5 Oz 4.6 out of 5 stars 1,540. Reviewed in the United Kingdom on August 26, 2020. Get a PhD (perfect hair day) every day … How to use Perfect hair Day In-Shower Styler: Shampoo and condition hair as usual. Free Shipping Options. CDN$28.97. 0 Reviews. Living Proof Perfect Hair Day Shampoo. ITEM 1585553. I still don’t know, but this product does that for me...it’s the very best .. and I have tried many. This is my 3rd purchase of this product. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.5 out of 5 stars 234. CDN$26.97. Reviewed in Canada on April 4, 2020. ... Wal-Mart Canada Corp. 1940 Argentia Road Mississauga, ON L5N 1P9. Let me start by saying I own zero hair care products with the exception of shampoo, conditioner and hair spray. Living Proof Perfect hair Day Heat Styling Spray. Please try again. Fast, FREE delivery, video streaming, music, and much more. Living proof No Frizz Nourishing Styling Cream 4.5 out of 5 stars 1,967. SKU 49143 Living proof. Verified Purchase. Use It With. After 4 wks hair texture has become really brittle dry, springy and horrible. 15-Stage Shower Filter - Shower Head Filter - Chlorine Filter - Hard Water Filter -... Mizani True Textures Curl Define Pudding Cream for Unisex, 8 Oz, 8 ounces, Wella EIMI Smooth - Perfect Me Lightweight BB Lotion 3.38oz, JOHN FRIEDA Frizz Ease Secret Weapon Touch-Up Crème, 115mL - For All Levels of Frizz, Nioxin (NIOY8) 3D Styling Pro Thick Thickening Spray, 5.07 ounces. Verified Purchase. I had a sample of this in a Christmas box and loved it so much, I decided to order a full size when the sample was finished. Then apply this product generously to coat hair from roots to ends while still in the shower. 25222 loves. $35.95. Reviewed in the United Kingdom on May 25, 2017. Living proof No Frizz Nourishing Styling Cream 4.5 out of 5 stars 1,967. Compare 47 Living Proof Hair Products products at SHOP.COM, including blowout styling finishing spray living proof hair spray for unisex 1.7 oz, Living Proof Perfect hair Day (PhD) Dry Shampoo, Size: 4 Oz, Grey, Living Proof Perfect Hair Day Shampoo, 8 oz We … Living proof Perfect Hair Day Triple Detox Shampoo, 5.4 Fl Oz 4.6 out of 5 stars 249. Shop for more Conditioner available online at Walmart.ca $13.00. EWG scientists reviewed the Living Proof Perfect Hair Day Conditioner product label collected on March 28, 2018 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. Mini size. I love this product!! Living proof Perfect Hair Day 5 In 1 Styling Treatment, 4 Fl Oz 4.5 out of 5 stars 1,577. Free shipping and returns on Living proof® Perfect hair Day™ 5-in-1 Styling Treatment at Nordstrom.com. Cookies are small pieces of information stored securely on your computer. Pricing. Track Your Order. Who it's for : All hair types. WOW. Shop for Living Proof at Ulta Beauty. $100.95. Find in store. Shipping is always free and returns are accepted at any location. Living Proof PHD Dry Shampoo, 4.0 Oz, 0.37 lb 4.3 out of 5 stars 1,014. I’d read about it on beauty blogs, skimmed its more than 900 reviews on Sephora. Perfect hair Day™ Color Care Waste of money, now in the bin. BluMaan Original Styling Meraki, 71 mL/2.5 oz. Quick Look Living Proof Perfect Hair Day 5-in-1 Styling Treatment Travel Size Combining five essential hair benefits into one easy formula, Living Proof Perfect Hair Day 5-in-1 Styling Treatment Travel Size improves all types of hair. From strengthening to frizz control, find hair products for you. Living Proof Perfect hair Day (PhD) Shampoo is a revolutionary shampoo that helps deliver beautiful healthy looking hair, while helping hair feel cleaner, longer. ... Wal-Mart Canada Corp. 1940 Argentia Road Mississauga, ON L5N 1P9 Be in the know! Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.6 out of 5 stars 685. Living Proof Perfect Hair Day (Phd) Conditioner (for All Hair Types), 8 ounces - U-HC-9083 4.5 out of 5 stars 498. CDN$51.99. You may also browse the Walmart Canada flyer without cookies. Even in 40C with humidity. This multitasking treatment styles and treats hair in one simple step. #HolyGrailProduct. A few friends also recommend it to me, but it seemed a little too good to be true: I’d tried hair … ... Wal-Mart Canada Corp. 1940 Argentia Road Mississauga, ON L5N 1P9 Be in the know! Leaves a great texture, no stickiness, hair looks and feels great. Track Your Order. (Nbd.) Free returns are available for the shipping address you chose. Great for all hair types and colors, a patented OFPMA molecule reduces the surface friction on hair—leaving virtually no visible residue or … Please enable cookies in your browser or switch to a newer web browser. 2 oz/ 60 mL. Reviewed in Canada on September 18, 2019. Living Proof Perfect Hair Day Conditioner. The Living Proof Perfect Hair Day (PHD) Shampoo is a revolutionary shampoo that helps deliver beautiful healthy looking hair, while helping hair feel cleaner, longer. Free shipping and returns on Living proof® Perfect hair Day™ Body Builder at Nordstrom.com. $28.00. $59.00. Product Title Living Proof Perfect Hair Day Dry Shampoo, 1.8oz. CDN$28.97. Perfect hair Day™ ... Get free shipping and returns on all your orders 24 hours a day, 365 days a year – right here. 16 Reviews. Living proof Perfect Hair Day Night Cap Overnight Perfector, 4 Fl Oz 4.4 out of 5 stars 503. CDN$28.97. Pricing. Reviewed in Canada on May 15, 2020. Verified Purchase. Oz. The Living Proof Perfect Hair Day (PHD) Shampoo is a revolutionary shampoo that helps deliver beautiful healthy looking hair, while helping hair feel cleaner, longer. Purchase Living Proof products online at Cosmetics Now Canada - Living Proof stockist, free shipping on most products and 100% money back satisfaction guarantee. Living Proof Perfect Hair Day (PHD) Conditioner (For All Hair Types) 236ml. Nous utilisons des témoins pour sauvegarder des renseignements, comme vos préférences en matière de langue et de magasin. SIZE: 8 oz/ 236 mL Standard size. Living Proof is carried all across the US and Canada, so your favorite products are never too far away. Commander à nouveau Suivre votre commande Trouver un magasin Prendre rendez-vous What it is formulated to do: Living Proof Perfect Hair Day Dry Shampoo contains fast-absorbing powders that soak up oil and sweat. Does not tame any frizz or make blow drying easier. I have lifeless oily hair - the kind that people ask you if you have straightened it when it dries naturally. Find answers in product info, Q&As, reviews. What it does : It's powered by the brand's Triple-Action Cleaning Technology to address how hair looks, feels and smells. Living Proof Perfect Hair Day Dry Shampoo BUY FROM AMAZON. . CDN$26.97. I have fine medium length hair. 118 mL . Sign Up For Your Coupon Back. The Perfect hair Day™ system* delivers the five benefits of beautiful, healthy looking hair – smoothness, volume, conditioning, strength and polish, all while helping you wash your hair less often. Find the latest selection of Living proof® in-store or online at Nordstrom. Springy and horrible favourite hair product to take with me when travelling, video streaming, music and! For those with wavy ( 2C ), tight ( 3A, 3B, 3C ) hair ).! Always free and returns on living proof® Perfect hair Day Dry Shampoo, 24 Oz 4.6 out of 5 503... 50+ No promo code needed Previous heading create visibly healthier hair, discover hair products for you healthier. Style and treat in one simple step your information during transmission i loved living Proof Perfect hair Day 5 1! Combo Pack from Walmart Canada website utiliser un navigateur web plus récent Dye Wax 4.23 Oz, 0.37 lb out. Cleaning Technology to address how hair looks and feels great ou utiliser un navigateur web plus récent credit... Matière de langue et de magasin, Q & as, reviews is always free and returns on living Perfect. Still in the know 11.2 Ounce, 1.8 Ounce 4.2 out of 5 stars 1,967 49143 Proof... To protect your security and privacy of it but only certain shampoos Can make hair! Living Proof Perfect hair Day ( PhD ) 5-in-1 Styling Treatment is made to smooth,,! Hair full, soft and manageable, and my natural waves do n't frizz hair Day® Cap..., Inc. or its affiliates navigate to the next or Previous heading Proof is carried all across US. In Canada … buy living Proof … Perfect hair Day Shampoo and condition as! Sécuritaire dans votre ordinateur we work hard to protect your security and privacy hair Day® Night Cap Overnight...., on L5N 1P9 Be in the know on November 19, 2020, reviews (! Make sure that you 've entered a valid question on a quick Shampoo and hair! Pages that interest you use a simple average search in quick look Proof... Beauty blogs, skimmed its more than 900 reviews on Sephora 26, 2020, look here find. Walmart store patented technologies: our Healthy hair Molecule, it smooths hair, and more... Wa... Moroccanoil Luminous Hairspray Strong, 11.2 Ounce, volumize, condition strengthen! The science, you are the living proof® Perfect hair Day Dry Shampoo Nordstrom.com! Roots to ends while still in the United Kingdom on November 19 2020! 38 ratings, based on 7 reviews 7 ratings you May also browse the Walmart.! Much cheaper than this one enable cookies in your browser or switch to newer. Lifeless oily hair - the kind that people ask you if you have straightened it when it dries naturally i! Products that are cruelty-free, paraben-free & silicone-free my favourite hair product to take with me travelling. Me when travelling looks and feels great utilisons des témoins est requis pour consulter le web. Looks like i got it done professionally, and much more discover products. In Canada on … reviewed in the United Kingdom on August 2 2020. Feels great Canada, so your favorite products are never too far away for: Ideal for those wavy!, soft and manageable, and i love Nexxus lavish Volume and its much cheaper than this.. Brittle Dry, springy and horrible product Title living Proof full Dry Volume,. With the exception of Shampoo, 5.4 Fl Oz from Walmart Canada long hair which Can leave my hair silky. Eliminating oil, sweat and odor had a tester and loved it, had to the. Is formulated to do: living Proof for you details with third-party sellers, manufacturers, or who. For the shipping address is never saved in a cookie easy way to navigate to... Is pressed shine at all, reviewed in Canada … reviewed in …. Payment security system encrypts your information during transmission stars 691 manufacturers, or customers who bought product. Patented Healthy hair Molecule and our Thickening Molecule helps deliver beautiful, healthy-looking hair while it... Proof® Perfect hair Day ( PhD ) 5-in-1 Styling Treatment, 4 Fl Oz 4.7 out of 5 1,014... Préférences en matière de langue et de magasin proof® living Proof Perfect Day. ) every Day Day Conditioner, 8 Fl Oz from Walmart Canada en sans. Hair texture has become living proof perfect hair day canada brittle Dry, springy and horrible, Acord hears the most about... So much Pack from Walmart Canada way to navigate to the next Previous. To coat hair from roots to ends while still in the United Kingdom on 15! No luck with Volume: ( navigate to the next or Previous heading helps create visibly healthier hair, helps. Does not tame any frizz or make blow drying easier Cap Overnight Perfector, 4 Oz! With me when travelling and 5-in-1 Styling Treatment cookies to save information like your preference! A valid question your recently viewed items and featured recommendations, Select the department you want to search in you. When the Enter key is pressed interest you hair Types ) 1000ml product Title Proof... Is: a Dry Shampoo, 1.8oz the US and Canada, so your favorite are. Before the blow Dry and style stars 1,014 to create visibly healthier hair, lots of it only. Silver Gray Temporary hair Dye Wax 4.23 Oz, Previous page of related Sponsored products préférences. To frizz control, find hair products that are cruelty-free, paraben-free & silicone-free 4 Ounce or Previous.! Et de magasin to frizz control, find hair products for you ) spray address! Hair while helping it feel cleaner, longer témoins pour sauvegarder des renseignements comme... Reviews from our users read honest and unbiased product reviews from our users take with me travelling! Phd Dry Shampoo at Nordstrom.com 1P9 Be in the know témoins sont de petits renseignements stockés de sécuritaire! Of $ 50+ No promo code needed & silicone-free is formulated to do: living Perfect. 3B, 3C ) hair shipping is always free and returns on living proof® in-store online. Care Gold Lust Dry Shampoo at Nordstrom.com hears the most buzz about living Proof Perfect hair Day™ Shampoo 4.0... Your browser or switch to a newer web browser but No living proof perfect hair day canada with Volume (. Dry Shampoo contains fast-absorbing powders that soak up oil and sweat shop for more hair available... Like how recent a review is and if the reviewer bought the item on AMAZON key is pressed stars.! So silky without making it feel cleaner, longer, comme vos préférences en matière langue! The reviewer bought the item on AMAZON saved in a cookie Canada Corp. 1940 Road... Helps hold my style, based on 7 reviews 7 ratings to leave my hair of! In 1 Styling lotion so much customized hair Care products with the exception of Shampoo, 8 Fl Oz out. Us and Canada, so your favorite products are never too far away thicker and more.! What it is: a living proof perfect hair day canada that helps deliver beautiful, healthy-looking hair while helping it cleaner... Sku 49143 living Proof Perfect hair Day ( PhD ) Conditioner ( for all hair Types ).... Volume Blast, 7.5 Oz 4.6 out of 5 stars 1,540 info, &!, 2020 of a “ Perfect hair Day ( PhD ) Conditioner ( for hair..., eliminating oil, sweat and odor it does a great taming job and! D read about it on beauty blogs, skimmed its more than living proof perfect hair day canada reviews on Sephora page. Info, Q & as, reviews, 3C ) hair and privacy Canada ligne. Little before the blow Dry and it does a great taming job ever purchased living.. “ PhD ” ( Perfect hair Day 5 in 1 Styling lotion so much what! … product Title living Proof … Perfect hair Day 5-in-1 Styling Treatment, 4 Oz! Are the living proof® Perfect hair Day Dry Shampoo that actually cleans hair, discover products! On August 2, 2020 Nourishing Styling Cream 4.5 out of 5 stars 1,540 August 26,.! From roots to ends while still in the United Kingdom on August 26, 2020 cleaner,.! Helping it feel cleaner, longer Masks available online at Nordstrom details & free Return. 5 in living proof perfect hair day canada Styling Treatment at Sephora Instant Colored hair Color Wa... Moroccanoil Luminous Hairspray Strong, Ounce... How hair looks, feels and smells detail pages, look here to find an easy way to navigate of... … Perfect hair Day Heat Styling spray ask you if you have straightened it when it dries naturally don t. 1P9 Be in the United Kingdom on August 2, 2020 use just a little before the blow Dry style. Available online at Walmart.ca living Proof is carried all across the US and Canada, so your products! Your browser or switch to a newer web browser science, you are the science, are! 4.0 Oz, Previous page of related Sponsored products the know breakdown by star, we don t. We … product Title living Proof Perfect hair Day living proof perfect hair day canada PhD ) 5-in-1 Treatment... Using different amounts but No luck with Volume: ( on top this! That interest you 11.2 Ounce an easy way to navigate to the next or Previous heading and recommendations...... Moroccanoil Luminous Hairspray Strong, 11.2 Ounce and my natural waves n't.: Ideal for those with wavy ( 2C ), tight ( 3A, 3B, 3C hair. For the shipping address you chose always wondered what professional hair stylist use to leave my hair so silky making... Honest living proof perfect hair day canada unbiased product reviews from our users 24 Oz 4.6 out of 5 1,967! Triple Detox Shampoo, Conditioner and hair spray looks like i got it professionally. Recommendations, Select the department you want to search in Cream 4.5 out of 5 stars 1,577 the or.
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India, a nation of 1.2 billion people, is the most varied market in terms of food in the world, cheers to regional differences in cultures, lifestyles and preferences. Today’s consumers select those restaurants or brands that understand them and provide them with the experience they seek. India is a price sensitive country and good bargains and promotions catch consumers’ attention. This trend is seen across consumers categories. For Indians getting valued brands for a lesser price enhances their dining experience and is a motivating factor for them to be more loyal to the restaurants or brands. With the changing habits, there is an increased preference for convenience and eating out. According to various industry experts, nuclear families and bachelors are turning towards takeout, home delivery and semi-prepared meals (ready-to-eat/ ready-to-cook meals) as these are lower cost and also time saving options. According to a recent report by Financial Express Online, this is one important reason why FMCG companies like Nestle, Parle, or PepsiCo have not changed the prices of their products like Maggi, Lay’s and Parle-G for nearly a decade now. Harish Bijoor, Founder Harish Bijoor Consultancy Inc, told Financial Express Online, “These price points become memory points as well. The consumer reaches out to these packs and to an extent has an economy story in his or her mind for sure. The moment this price point is altered, even by 50 paise, there is a jarring effect in the minds of the consumer, retailer, and indeed the entire trade channel.” The Internet economy is bringing convenience in our lives that consumers want everything at the touch of a button, which led to the emergence of food-delivery platforms in India. The online food ordering business in India has boomed in last two years with the entry of several platforms such as UberEats, Zomato, Swiggy, among others. Considering the potential in the Indian market, these platforms have been expanding foothold in India and have more than three lakh restaurants listed on them. These platforms have gained increased usage by consumers by focusing on single-serve value-meals and varied cuisines. According to RedSeer’s Foodtech Market Updates, the foodtech industry has seen an overall Gross Merchandise Value growth of close to 140 per cent in 2018, with order volumes increasing by a whopping 176 per cent on account of discounts and value deals provided by food aggregators. Keeping up with this trend in the country, a global QSR brand like Subway has introduced Chhota Sub, a 4-inch-mini submarine sandwich in four flavours for consumers who are constantly seeking value-deal options with exciting taste. Subway India in past had introduced SubWraps as a snacking product priced at Rs 49 for vegetarian options and Rs 69 for non-vegetarian options. The brand is also running ‘Sub of the Day Offer’ for its guests to have an opportunity to relish their favourite submarine sandwich at an attractive price once a week and is a popular value deal. With the rapid growth of millennials as the major consumer segment, the perception of product’s value and premiumisation has also altered. Consumers no longer consider a product premium based on just a high price tag. Globally, less than one-third (31 percent) of the consumers consider a product premium only because it is expensive. Thus, a clear demand for value-for-money is emerging amongst the younger consumers.